The Current Situation Of The Apparel Industry: The Clothing Industry Is Generally High Inventories, And Outdoor Brands Are Unique.

This year

The industry can be described as "cold and pressing". As the economic downturn is faster than expected, the clothing companies are caught off guard, leading to a sharp increase in inventories in the first half of the year, and many companies have to adjust their performance expectations in the second half of the year.

However, some of the "minority" brands are "overtaking corners". For example, sales of outdoor clothing increased by 30% over the same period this year, becoming a "flower of a weak market".

News came out recently.

The company's only branch in Hongkong has been completed early this month.

Why did the Li Ning Co shut down the Hongkong branch? The spokesman did not make a positive statement, saying only that he would pay more attention to the mainland market in the future.

However, some analysts believe that Lining Hongkong branch is the pilot of the internationalization of Lining brand, and its closure is closely related to the pressure of Lining inventory.

Overseas market, especially in Europe and the United States, the sharp decline in orders, the sharp shrinkage of single orders, is the main reason for the aggravation of clothing inventory, and inventory problems will seriously affect the capital turnover and continuous operation of enterprises.

Li Ning Co reporter 2012 semi annual report found that as of June 30th this year, Li Ning Co inventory of 1 billion 138 million yuan, the number of days of inventory turnover increased from 72 days in the same period last year to 95 days.

In fact, the Li Ning Co case is not an isolated phenomenon.

Journalist querying clothing industry and its upstream

The half yearly data of 80 listed companies, including 80 companies, accounted for 67 billion 166 million yuan in the first half of the year.

Look at the clothing industry alone, including YOUNGOR, Hong Kong stock, inter China group and American state.

The inventory of 11 companies, including Semir apparel, exceeded 1 billion yuan.

The rapid economic downturn has made the listed companies somewhat "muddled". The main task of the second half of the year has become "de Stocking". Many listed companies have to lower their performance expectations. For example, Kaiser shares listed on the SME board are expected to decline by 5% in the first three quarters. In their semi annual report, Jialin Jie expects that the net profit attributable to shareholders of Listed Companies in January 2012 ~9 will be 29 million 984 thousand and 800 yuan to 41 million 978 thousand and 700 yuan, with a range of -50% to -30%.

Semir shares are expected to net profit to shareholders of Listed Companies in January 2012 ~9 to 404 million 167 thousand and 100 yuan to 646 million 667 thousand and 400 yuan, a change of -20% to -50% over the same period last year.

According to incomplete statistics from reporters, up to three quarterly reports were expected to be up to 22.

Small consumer spending curve overtaking

But there are also companies that are building new ways to increase their investment in the global crisis and prepare for overtaking corners.

Yesterday, Wan Jingang, general manager of Guangdong camel dress limited company, said in an interview with reporters that the traditional

This year's Day is really bad, but professional outdoor clothing is showing a steady growth trend, camel clothing as the first half of the growth rate of 30%.

Reporters found that

The "Pathfinder" of similar listed companies was also very "moisten". The explorer in 2012 reported that the company achieved 380 million yuan in January ~6 in January, rose by 52.4%, the total profit was 84 million 250 thousand yuan, a year-on-year increase of 63.9%, and the net profit of the shareholders of the listed company was 59 million 230 thousand yuan, up 36.1% from the same year.

Although the company has yet to give a forecast for the three quarter, analysts at Soochow securities say that the 30% increase in the first 9 months is expected.

For the "minority" clothing alone security corner, Wan Jingang also said that first, the industry is relatively new, compared with ordinary clothing.

The Red Sea competition of caps is still in the blue ocean stage, and more importantly, based on the huge size of China's market base. "Although the relative proportion of professional outdoor clothing audience is not high, the space and capacity of the market will be great by multiplying this huge base."