2012 Electricity Supplier Price War Smoke Four, Who Is The Most Injured Behind The Electricity Price?

2012 is bound to be

In the unquiet year, from the beginning of the year, the big business tycoons boycotted an Amoy to seize the price war.

However, in the view of many traditional businesses, the price war is a game that they are tired of. The resurgence of the Internet world merely increased their lethality, hurt their opponents and hurt themselves.

April price war, June price war, August price war......

Four smoke.

Faced with the price war of the three major electricity suppliers in mid August, the regulatory authorities, which have always been silent, issued their own voice recently, saying that they had launched an investigation into the "price war" of the electricity supplier.

A preliminary investigation by the price supervision bureau of the NDRC found that e-commerce companies were suspected of creating the original price and cheating consumers, which caused some enterprises to be criticized.

Suppliers are victims.

We must admit that the price war has attracted a large number of media and consumers.

Compared with Suning and Gome, the Jingdong mall, which has more channel advantages, obviously has capital to fight price war with others. However, whoever wins or loses will hurt the appliance industry.

Because of the current home appliance market system in China, stores and manufacturers are

Status is not equal, manufacturers lacking channels are often unable to resist the price pressure of large stores. If stores insist on lowering prices, manufacturers can only restrain them through various means.

So, shortly after the war, Jingdong CEO Liu Qiangdong admitted that 1/3 suppliers did not support the price war.

"Liu Qiang Dong's slogan is" price war ", but in fact, it is intended to fight an advertisement, just a marketing tool, in order to publicize the momentum.

Lv Bowang, chief executive and chief analyst of the consultancy analysis, said that Jingdong's price war is basically the same as the price war between Jingdong and Dangdang mall in the past. It just wants to promote and attract customers, but unexpectedly, Suning and Gome have also fought for the big cake on line.

September 5th, Hangzhou

JASONWOOD e-commerce operator "Louisa Xiaoxi" micro Bo said, decided to withdraw from Jingdong mall POP platform, on the grounds that in September 3rd Jingdong held "buy 300 to send 1000 coupons" activities, and 1000 yuan shop vouchers all need businessmen to come out, JASONWOOD refused to participate in activities, shops were killed by Jingdong.

In addition, in order to protest the Jingdong's activities, Qipai, Shanshan, seven wolves, zero men have all put store products off the shelves, while Cartier and Jingdong have given up their participation in the event after being communicated with Jingdong.

However, many manufacturers are still tied up in the sales promotion which started in September 3rd. Most businesses have resumed their sales promotion after they failed to communicate with Jingdong. Some businessmen said, "although the sales scale of Jingdong platform is not large at present, its growth rate is very fast. We dare not offend this platform. Besides, if we want to quit, our loss of money and user turnover are very serious."

The Jingdong scapegoat is the supplier of suppliers. Suppliers are the victims of competition between suppliers. They want to give profits to the platform and give enough price space to the platform. They need to take part in the profit space that has already been narrowed so as to support the price war of the electricity supplier.

Most vendors rely on online shopping platforms to grow up, and most can only choose to accept them.

Lv Bowang said.

Who will protect consumers?

On the surface, price war is the biggest beneficiary of consumers, but some enterprises in the electricity business war, the first price increase and then reduce prices, so that consumers do not get tangible benefits.

In this price war, Jingdong first adjusted the price and then reduced the price. The price cut was not high or even suspected of raising prices.

According to statistics from the parity website, Jingdong has more than 120 commodity prices, with an average gain of 15.82% or about 200 yuan.

The price of goods was 440, with an average decrease of 9.75%, and the price reduction was 152 yuan.

The analysis shows that although Jingdong seems to reduce the price of goods, more in fact, half of the goods are out of stock, and the overall price of Jingdong has increased by about 1.2%.

Consumers seem to be the chessmen of the electricity providers to win the brand attention and website traffic.

Thus, at a time, all the big forums and micro-blog were flooded with the words "Jingdong is a liar" and "collectively fooled" and so on, and the Crusade became a piece of noise. Consumers pointed out that government departments should be involved in the investigation. Most netizens also believed that Jingdong's marketing fraud should be severely punished.

"It is very necessary for the government to stop businesses from making false promises to consumers. China's anti-monopoly and anti unfair competition laws have been expressly provided, but there is no experience in implementing them, and the standard boundaries for them are still very vague. Moreover, the NDRC is not the main body responsible for anti monopoly and unfair competition, nor does it have a hard decision on the price war of non state owned enterprises."

Lv Bowang pointed out that the emergence of the government has little or no effect on improving the legal system. The Ministry of Commerce and the industrial and commercial bureau should safeguard the market order and improve the domestic market economy system. Otherwise, the phenomenon of vicious price war can not be avoided, and the rights and interests of consumers can not be guaranteed.

Electric business is also injured

The three big business tycoons "making fun of their lives" earned a good image not only for "letting people benefit", but also for the "notoriety" of price cheating and fooling people. Their integrity was questioned.

As a new sales channel, e-commerce represents the direction of the future. However, in the past, the price war has always been priced without goods, some of which are high priced, which are harmful to the entire e-commerce industry.

This price war is also difficult to weigh the benefits and losses of the electricity suppliers.

Lv Bowang analysis said that this price war has claimed Jingdong's power, its popularity has been promoted, and many potential consumers have been snatching, but there are also many hidden dangers. First, popularity is not equal to reputation, resulting in a decline in Jingdong brand image.

Secondly, for Suning and Gome's two major appliance giants, Jingdong's actions are somewhat overconfident, which makes Suning and Gome more concerned about online development, snatching suppliers and restricting the future development of Jingdong.

"Jingdong might have been able to maintain its lead in online shopping mall for 2 to 3 years, but now it's hard to tell."

Lv Bowang said.

"Price war is like a bloody butcher's knife that cuts to its opponent and cuts to itself.

Every enterprise is busy, busy with things and projects, always feel that the time is not enough, always feel that the speed is not fast enough, so few people calm down to think about what the enterprise needs most, what the customers need most.

Chen Yongjun, vice president of Le bee network, said.

If an enterprise wants to develop healthily and long-term, integrity, service, quality and excellent customer experience are fundamental.

Internet virtual space gives everyone the guarantee of product quality, giving the superior service and experience of shopping process is the fundamental concern of consumers.

After a while, the price war between the electricity giants will probably continue. But how far can the electricity supplier losing supplier trust and consumer enthusiasm go?