Aston Men'S Wear Develops In Innovation And Reform

Recently, as the 14th Jiangsu International clothing The "China Textile and Garment Industry Innovation Forum", one of the main activities of the festival, was held in Nanjing Jinling Hotel. Leaders, experts and key entrepreneurs from the textile and clothing industry in mainland China and Hong Kong gathered together to focus on the transformation and upgrading of the traditional textile and clothing industry, conduct in-depth exchanges and discussions on industrial innovation, and share new models and methods of innovative development. The representatives at the meeting expressed their opinions, broadened their ideas and aroused resonance around the innovative measures in the development fields such as industrial structure optimization, brand building promotion and industrial technology upgrading. It is worth mentioning that Zhu Yahui, Deputy Mayor of Changshu and Secretary of the Party Committee of Yushan Town, Changshu City, introduced the innovative measures taken by Yushan Town to guide and promote the upgrading and development of the textile and clothing industry in the town: to create a "Changshu textile and clothing industry creative cluster". Gong Zheng, Chairman of Aston, was invited to attend this forum and participated in high-end dialogue as a special guest, On the forum, the new development thinking of developing in innovation and leading in reform was expounded.

Aston Men's Wear was founded in 2003, with its headquarters in Changshu. In 2005, it officially established the Aston brand, took the lead in launching the new concept of "urban leisure men's wear" in the country, and created a private brand clothing professional retail model (SPA model) with Aston characteristics, realizing the improvement of chain scale and brand benefits. The company has successively won the title of "China Express" fashion It is Aston's persistent pursuit to build the first brand of leisure men's wear in Chinese cities, such as the key brand construction demonstration base, the "China Golden Spectrum Award for Brands - China's Top Ten Men's Wear Brands", the "Best Innovation Award" for 2011's Most Valuable Brands, the "Top 30 Independent Brands of Clothing and Home Textiles in Jiangsu Province" and many other honors.

At the beginning of its development, Aston men's wear entered the clothing industry as a high-end "brand operator". It adopted the professional retail model of its own brand clothing, and mastered the top end of the "smile curve" - independent brands and terminal links. To put it simply, Aston is responsible for R&D design, brand operation and terminal sales, while manufacturing is outsourced to other enterprises. In the first half of 2012, the single store sales of Aston increased by nearly 30% year on year, and the company developed steadily and increased, better than the industry average.

　 "Aston Night" Award Ceremony of Jiangsu Fashion Festival

A few days ago, the award ceremony and reception dinner of the 14th Jiangsu International Fashion Festival named "Aston Night", which was supported by Aston, wore fashionable and gorgeous clothes and walked towards us with a smile. Provincial and municipal leaders spin More than 400 people, including leaders of the Fashion Association, representatives of entrepreneurs and guests from Aston, attended the award ceremony and reception of this Fashion Festival.