New Fashion Designer Zhang Guangpu: Fashion Design Collides With Idealism

His name is Zhang Guangpu , a 26 year old sunshine boy, is currently working in VM in a subsidiary of a British group in Beijing, which is what we call Chen Lieshi.

Overtime is common

Graduated from Beijing clothing He majored in fashion design, but by mistake, he broke into the ranks of Chen Lieshi. It must start with Zhang Guangpu's first job. He had already started working in Armani when he had not graduated formally, and that job happened to be Chen Lieshi. The experience of working in a top international brand company has given him a new understanding of the industry of Chen Lieshi, and has also given him a direction for his future career orientation.

People who have not worked in this industry may think that Lieutenant Chen is a bright and relaxed career, but only when they are in this industry can they know how hard this career is. In particular, the company he is working for is still in the initial stage of exploration because it has not been a long time since he entered the mainland.

"I'm really busy with my work. In addition to the display of several subordinate stores, I also need to assist the company in making various POPs. Overtime work is even more common."

The specific display work in the shop is even more trivial in the eyes of outsiders. "How to distribute the clothes in the store, and the clothes on the models clothes It is his job to change how to match, display accessories and other details in the store. In addition, it also takes a lot of thought to deal with the auxiliary display props. For example, if there is a glass that needs to be prominently displayed, a cabinet or tray should be made. "

Also, when encountering the discount season, the work is busier. "The display must be timely adjusted in line with the new sales changes. This adjustment is often made at the same time for all stores, and all displays, including POPs, must be changed."

In particular, he is now mainly responsible for a multi brand collection store, which is different from a single brand store. Because many brands are gathered in one store, each brand has a different style. If you want to make them natural and perfectly integrated, you need to spend more time on the display of the collection store.

"Single brand stores will be relatively regular brand Assembly stores have new products every week, and the types and styles of goods are differentiated, which puts forward high requirements for display. Especially our store, shoes There are a lot of them. Generally, they are foreign niche brands, but they are difficult to display. The styles of different brands are very different, and they are also affected by the arrival of goods and other factors. " Zhang Guangpu said.

Greater ideal is urban planner

Because of his busy work, he has not touched his paintbrush for a long time since he studied fine arts. "The feel is not as good as before, and he doesn't want to paint his unsatisfied works." With the deepening of the conversation, it is increasingly felt that Zhang Guangpu is an idealist who pursues perfection.

His idealism is also reflected in his own views on the industry. "At present, many domestic clothing companies do not attach much importance to display. Even a display engineer in the company does not know which department he belongs to. It seems that this department also has to participate in the affairs of that department, and that department's affairs are also related to him." He said bluntly.

He said this, which is based on the fact that when he worked for international brands before, it was a different scene. "For example, in Armani before, the company's system and system were perfect and there was a process. The importance of international brands on display was different from that of some domestic enterprises. Large foreign companies will have a plan in advance on display, which will be well planned a few months in advance, even including the number of window themes in the next year, how to do each theme, and how to do each theme The props needed are part of the workflow. Orders will be placed at least three months in advance. Usually, the next quarter is planned from this quarter. We are responsible for ordering props, on-site supervision of window installation and publicity image design in cooperation with the media. "

Many of his classmates were also in this circle. They said they were numb and advised him to do so. But he is a very real person. Maybe others will turn a blind eye when they encounter something that does not conform to their own principles. But he doesn't have to understand everything, so he will complain and complain occasionally.

In fact, if he wants to be free, Zhang Guangpu can also not be so "fussy" and not allow himself to work so hard every day, but he may not have such an inertia factor in his character. He is not a casual person. He likes to make his work standardized, efficient and streamlined. Moreover, he is not afraid of hardship. During his internship in the university, he went to a company in Shenzhen clothing The factory lives and works together with the workers of the clothing factory for more than a month. "Get up at about 7:00 in the morning to wash, have breakfast at 7:30, enter the factory at 8:00, and finish the morning work at 12:00; then have lunch, take a lunch break until 1:30, then go to the workshop, and work until 5:30; after dinner, go to work again for 1 or 2 hours. Work six days a week, day by day." Although the work is quite hard, Zhang Guangpu went from cutting beds to processing to quality inspection, After going through the process one by one, he did not complain like other students who went with him. When recalling this experience, he said that this internship gave him a deeper understanding of fashion and its behind.

He is indeed a different person, and his ideas about the future are even more surprising. Although he is a Chen Lieshi, he likes space design. He said that his ideal is to be an architect, open an architectural office, and do some design works that he likes. In the future, I want to study architectural design and find a foreign school. His greater ideal is to be a city planner. He believes that cities should not be crowded and chaotic as they are now. People in cities should have better living conditions.