Designing Explosions Requires Inspiration And Sometimes More Than A Bet.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201309/06/20130906044042_sj.JPG "/" < < > >

< p > Xiao Zhu, born in 1988, grew up to be cool. He liked to play the drums and put a braid on his head.

< /p >

Less than two years ago, he rented a seven or eight square meter small stall in Sijiqing Zhongxing a target= "_blank" href= "http://www.91se91.com/" > dress /a City, and began her own pioneering career.

With the momentum and the unique vision of the design of < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", Xiao Zhu's business is very impressive.

Today, he has accumulated 350 stable customer resources, including twenty or thirty Taobao sellers at the crown level, and a 38 square meter stalls in the best location on the two floor of the market.

< /p >

< p > in the traditional market such as Sijiqing, Xiao Zhu seized the opportunity of the Internet and completed the magnificent turn from a band drummer to an original designer.

< /p >

< p > Xiao Zhu's story is the epitome of many post-80s and post-90s entrepreneurs in many Sijiqing markets.

< /p >

< p > after graduating from University, he graduated from art department, and has his own band Xiao Zhu. He began to search for a new direction in life.

< /p >

< p > 2011, with the first start-up funds supported by parents, Xiao Zhu found a seven or eight square meter small stall in the two floor of Zhongxing clothing city, Sijiqing, and began to do the clothing business.

< /p >

< p > "the first thing to do is the list of foreign trade, all of which are designed by ourselves now."

Today, Xiao Zhu has taken a 38 square meter stall on the two floor of the market, mainly for Japanese casual style, such as Japanese style, simple Chinese style and European style prints.

< /p >

The shop of Xiao Zhu, P, is full of unique qualities: wood style decoration, ancient and simple chandeliers, old magazines, papered ceiling, Japanese style cartoon characters, and all kinds of fashionable elements.

These days just catch up with the autumn market, and the shops are full of the latest design of the autumn men's clothing.

< /p >

< p > "the pillars, floors and so on are all pferred from the demolition house of my old home in Zhuji.

Like the carving beam above the door, it was taken from the traditional Chinese walking bed, and decorated with gold powder. The whole decoration cost 50 thousand yuan. "

Xiao Zhu wore his favorite old style T-shirt, talking about the first thing about entrepreneurship.

< /p >

< p > "everything is done by force. When you just move to this stall, there is nothing in the shop. < a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > there are ten pieces in all. The old magazines on the ceiling are the three people in our shop who have posted the results all morning, because they are really tired, so they only paste 1/2 of the area.

Xiao Zhu said.

< /p >

< p > when it comes to his own achievements, Xiao Zhu thinks he has nothing to do with his inspiration for clothes.

Just two years ago, almost no one in the entire Sijiqing market made Japanese style old style men's clothing. Xiao Zhu was the first one.

"I like simple and natural clothes, but I can't find them in the market. I'll do it myself."

Unexpectedly, this fashion design, which was designed for personal preference, quickly whirled in the uniform market of men's clothing.

< /p >

< p > "you will find that on the Internet, things that are old and retro are rising very quickly this year."

Xiao Zhu is a little proud. "I am not a big boast. All the explosions of Japanese Style Men's clothing on the Internet are basically from us."

At that time, the business of Xiao Zhu began to flourish. Now, there are dozens of fixed Taobao customers waiting for him to supply.

In the early stage, a handsome female guest, if you are the one, and a student in the first phase of "China good voice" are his clients.

< /p >

< p > starting from seven or eight square meters of small stalls, < /p >

< p > the online Japanese Style Men's wear is mostly sold from his store, < /p >.

< p > Xiao Zhu revealed that clothing sales, sales of different styles, have hundreds to thousands, but the main way to make money is to explode money. Generally, five or six yuan a year is enough.

Last year, he designed a T-shirt which sold very well on Taobao, and shipped more than 20000 pieces in such a way.

< /p >

Less than P, Xiao Zhu often finds beans, magazines, shopping malls and various fabric markets for inspiration.

"According to my experience, I don't think it's necessary to be professional in fashion design. Inspiration is sometimes more important.

Many a target= "_blank" href= "http://www.91se91.com/" designers like "/a" are not professional graduating students. Some Japanese a target= "_blank" href= "http://www.91se91.com/" > Fashion Designer < < > > is also non professional, just love drawing.

But the clothing they design is very popular.

< /p >

< p > this kind of inspiration is sometimes more like a gift.

Xiao Zhu liked Nicholas Tse from elementary school. He would save one hundred or two hundred yuan of pocket money to buy his CD, or clothes with head print. He probably began to be interested in clothes from then on.

Later, he passed Edison Chan's tide card, but now he doesn't like it.

"The more you know, the more you will develop your favorite style."

< /p >

< p > now, every quarter, Xiao Zhu will design more than 100 new models, and some of them will be designed by friends and improved by themselves.

< /p >

< p > in fact, the pressure of opening is very large, many people fail, and it is easier to lose, so it is not easy to do well.

Xiao Zhu said, generally 150 thousand yuan to throw down, there is only a very small stalls, but not very shaped.

When you have no customers, you dare not throw too much money into it, so you can say "step by step."

< /p >

< p > and Designing Explosive money is not an easy task. It needs inspiration and sometimes is more like a bet.

"Before, there was a linen style shorts, and the pants were very good. But because of the flax on the waist, people could not sell it. The backlog of fifty thousand or sixty thousand yuan was very troublesome.

Usually in every quarter clearance, in order not to overstock the goods, no matter how much the price will go out, so it will lose money. "

Xiao Zhu sighed.

< /p >

< p > besides, the survival space of clothing industry is also "crowded". The imitation version is becoming fashionable, which makes Xiao Zhu very hurt.

"For example, the shorts I designed, the three skeletons on the top are very special, but within a few days, the colleagues who knew it made the same pattern of coat. The market is too pparent, and such things are very common, and you can't go to the real world."

Xiao Zhu shook his head helplessly.

< /p >

< p > < strong > ancient style men's original design is very popular. < /strong > /p >

< p > < strong > a burst can sell twenty thousand or thirty thousand pieces < /strong > < /p >.

< p > < strong > busy business abandoning beloved band performance < /strong > /p >

< p > < strong > dream of your own brand into the mall, < /strong > /p >

P > business is hard work.

< /p >

< p > Xiao Zhu manages the shop with his wife, and there are three or four assistants to help him.

"Usually I manage to purchase goods, and my wife keeps accounts.

In the shop, I will be busy until about 1:00 a.m., and I will be a little late in the morning, and the staff will arrive around half past seven.

< /p >

Xiao P is a bit vague because of the concept of "two-day weekend".

Because all kinds of things were busy recently, even his favorite "soft biscuit band" (Limp Bizkit, the top rock group in America) performed in Shanghai a few days ago.

"Before, this band wanted to perform, as long as it was a concert ticket price of twenty thousand yuan, I would go, this thirty or forty friends asked me to go together, the ticket price was only nine hundred, and I did not go."

Xiao Zhu regrets unceasingly.

< /p >

Xiao Chu, who is in the start-up stage, has many expectations for the future and knows how to learn from others. < p >

"Our side has only 7 or 8 square meters of stalls called" Mr. Mu ". Although the shop is small, business is doing well, and the boss is two years younger than I am.

CCTV financial channel reporters also interviewed before.

< /p >

< p > Xiao Zhu said he will go to Yiwu tomorrow to buy goods, because on the other side of the two floor of the market, he has already prepared a accessories shop.

Next year, he plans to open a children's clothing store.

< /p >

< p > "I also want to make some furniture, mainly in line with the tastes of young people nowadays.

Like some European geometric concepts, furniture is simple but expensive, and young people may not be able to afford it.

Xiao Zhu smiled and said that he had too many ideas and needs to be implemented step by step.

< /p >

In his mind, P is not just a business, but a career.

The business here in Sijiqing will gradually be handed over to the shop assistants, who will start building their own brands.

"This year, I successfully registered a brand" Sosin ". I hope to do some sketching style clothes. If I can see my own clothing brand one day, I will have a sense of accomplishment in setting up counters in the shopping mall.

Xiao Zhu is full of expectations.

< /p >