Keith Fen: Beyond Dreams

I pursue pure beauty. This beauty can bring strength to people. Fashion is a kind of persistence. For me, creation can bring the most wonderful and enjoyable enjoyment. I infiltrate every bit of passion and inspiration into every work.

Over the years, our biggest competitor has been ourselves. We never seek any shortcuts. We only believe in devotion and perseverance. Only believing in creation has the meaning of existence.

　　 - Miss Keith Finn

In September 16, 2013, keishifen brand, a well-known business management consulting organization, will hold a "underwear agency / terminal development trend forum" with the theme of "channel breakthrough and brand win" in Guangzhou. The keynote speaker, Mr. Yu Jie Chi, will have a brainstorming session on the change of channel mode and the development trend of underwear chain stores. This will help to guide the underwear industry in the fog in 2013, and strive to bring new wealth growth points to the development of the industry with a new mode of operation.

For the convening of this forum. Ling Feng, chairman of the company, is very much looking forward to it. He thinks that the summit is a symbol of the ten years of the triumphant sword of Katy Finn. It is a historical turning point for the enterprises to leap from babbling to vigorous growth. It is also the embodiment of the practical results of the new operation mode of the underwear industry in the market, so that the underwear industry can make rapid progress in continuous innovation, providing a booster for the growth of the market economy, and also an opportunity for many entrepreneurs to realize their dreams. Therefore, the curtain of expectations has been opened, and the opportunity for those who are prepared is to see who can grasp the meeting, realize the growth of wealth and the success of dreams.

　　 Ten years of grinding sword

In 2013, China's underwear market entered the adjustment stage as a whole. The decline of consumer confidence affected the consumption expenditure of residents. Therefore, the development of the industry is facing challenges and opportunities. For the underwear market, the development of the industry has long been a bottleneck for the development of the industry. The lack of power in the terminal sale makes it difficult for the terminal's sales window to open. How to expand the window is a problem that every enterprise needs to think about. How to solve the problem is that we need a new mode of operation, strengthen terminal services, so as to open up channels and achieve sales promotion. When many companies are busy with market development, they are a dark horse in the industry.

Clothing chain stores and service system, open up a new path.

I believe that many people in the market will have doubts as well as the author. In a chat with MS. Huang Xiulian, general manager of Keith Fen, I asked: how can a single product store survive? How can it sustain store development and gain profits over the long term? Huang Xiulian said with confidence: the survival rate of the chain store is 100%, and the sales growth rate is increasing every year. In Sichuan, Chengdu has opened 50 stores and is developing rapidly at several stores a month. The network of Zhejiang and Fujian markets is also being built in a fast and effective way.

Keith Finn does not take the unusual road, and operates the market with the single brand chain monopoly mode, which is determined by the development strategy of the enterprise. As a latecomer in the underwear market, if Kay fan Finn goes on a regular road, it will be very hard and the success rate will be very low. After thorough market research and analysis, Ling Feng, chairman of the board of directors and general manager, coincide with Huang Xiulian and decided to develop a new blue ocean with the new marketing mode.

Nowadays, enterprises are talking about innovation. However, as a traditional textile industry, it is difficult to really achieve innovation. As general manager Huang Xiulian said, "fifteen years is not smooth sailing, but why do we go all the way? Why can we always find faith after being hit? And then move on. This is because of his own ideal: I believe that Keith Fen will strive for change, become better, become stronger, become more irreplaceable, and become more beautiful.

The ideal is the ideal, the reality is the reality, how to combine the ideal with the reality, so that the direction of the Chinese dream and the brand dream will be more firm and the footsteps will be more solid. Ling Feng, chairman of the board of directors, concluded: there are three main points to support the new development dream of kififen, one is: product system, the second is service, the third is talent.

The survival rate of underwear stores (especially single brands and single products) is not high. The main reason is that the products are single and can not form a system, and goods can not support the storefront operation. To solve this problem, a powerful design team was formed by general manager Huang Xiulian. Designer 。 The product line is dominated by bra and body, extending to home, swimsuit, regular underwear, and so on. As a unique selling point of merchandise, the feeling of comfort and "heart" wins the hearts of consumers. For the development of the whole product of Huang Xiulian, according to ergonomics, the establishment of a powerful consumer database and the change in conventional products are the soul of the product development. As Keithven, the founder of Keith brand, advocated the "creation can bring the most beautiful and most enjoyable enjoyment, I infiltrate every bit of passion and inspiration into every work." Keith Finn can join the marketing mode of unique underwear chain franchise to layout the market, and its rich and competitive products are the cornerstone.

There are good products, how to open the sales channel, how to let guide shopping through continuous training to better serve the market, serve consumers, and win more "repeat customers" is the key. In this regard, Ling Feng said that the company has strengthened the management of this piece. Kai Shi Fen will set up a business school, a professional consultant lecturer outside the company, especially a consultant who has made a successful contribution to the management system of the underwear terminal, and fully import the terminal store management service system. For this reason, the company has spent a lot of money to cooperate with the business management consulting company to establish a strategic management team. Success is constantly surpassing.

Success is the ultimate goal of everyone and every enterprise. Today, Keith Fen is able to stand out in the competitive atmosphere of strong hands, and is the result of his efforts. But the pursuit of endless, Kay Shi Fen people will never be willing to the status quo, not satisfied with the status quo, in order to continue to surpass yesterday's self as the heading ahead. For the development of enterprises, Ling Feng believes that brand is the goal of enterprises to realize their dreams. Huang Xiulian said that the ultimate goal of Keith Finn is branding, to enhance the added value of goods, so that all participants of the platform can create value and share the fruits of success. This is the social value of the enterprise.

From the founder of MS Keithven, who has taken over the brand of Kai Shi Fen, the couple of Fujian entrepreneurs have a unique spirit of perseverance and the courage to take the lead in the world.

Looking back on the development of kififen, this is a remarkable way to witness the development of Chinese underwear and promote the development of Chinese underwear. The founder, Ms. Keithven, started a lingerie shop with only 20 square meters from scratch, from the establishment of the first fashion space underwear store to the establishment of the Zhejiang branch and the establishment of the Jiangsu branch. The establishment of its own brand, kififen, the Foshan kififen design and research and production center, the establishment of the kififen marketing headquarters and the production line of the fine products were formally put into operation. In the past fifteen years, the development of kififen not only created wealth, but also accumulated rich resources, and established a strong marketing, R & D and management team. It also led Ling Feng and Huang Xiulian's leading enterprises to learn in the market, well versed in the management and marketing of the underwear market, and the product research and development work, which enabled the work to be handy in innovation, and the enterprise grew rapidly.

Today, when keifen stands at a new starting point, it is a market innovator, writing the legend of enterprise development. Comprehensive efforts, channel breakthroughs, brand winning. Keith Finn copied the success template of the store, and quickly spread the channel network. Through this platform, more people can share the joy of success. Huang Xiulian said that in the field of channel network construction, the company will introduce a new model, with the construction of the joint venture platform of millions of entrepreneurs, to further refine the network, improve the number of networks, and improve the quality of the network. As long as the excellent talents in the underwear terminal store and the passion and ideas for starting a business, the company will focus on supporting and supporting new people's businesses, establishing a stable sales network, and enabling more people to realize their ideal of life and create the underwear pattern and layout that belongs to Keith Fen.

Success is constantly surpassing, facing the brilliance of yesterday, Kay Shi Fen people are not complacent in their past achievements. Instead, they take a more responsible attitude, more careful market planning, better product research and development, better service system establishment, and more excellent talents to join in to fully start the grand goal of the development of big brands.

Keith Fen creates a century old and famous shop in all directions and three dimensions to achieve the goal of automatic operation of wealth. Now, the door of dreams has been opened, the platform for creating wealth has been built, and the road of wealth has invited people of insight to work together and get together.