Casual Wear Semir Qiu Jianqiang: Keep Running

Qiu Jianqiang ranked fifth in the 2012 Hurun youth rich list, but he is not the "two generation" in the usual sense. He and his father were entrepreneurs of a generation.

In his understanding, in the 15 years of development, Semir has experienced three stages of leaping, until the cooperation with McKinsey in 2009 led to a clear strategic development plan and achieved a qualitative change. He believes that this is the choice for family businesses to adapt to the development of the times, and also for the longer development of Semir.

Founded in December 18, 1996, Semir group is a famous Chinese casual wear enterprise and no regional group known for its "virtual operation".

At the very beginning of its business, Zhou Pingfan, the founder and group chairman of Semir, Qiu Qiang's strong father and general manager of the group, was determined to "spread Semir brand to every corner of the world, every consumer's heart", implement the strategy of "brand development", take the way of "combining growth with growth", promote marketing power by cultural force, and the chain stores all over the more than 2800 big rivers in China.

According to Semir McKinsey's strategy of brand development and channel standard establishment and Implementation for Semir, the group's goal in 2014 is to achieve sales scale of 35 billion and keep market share by 30% annually.

about corporate culture , Qiu Qiang There is also a unique perspective of the new generation of entrepreneurs. He insisted. staff The first idea is because he thinks that only the staff are satisfied, the guests will be satisfied; the staff are not satisfied, no guests will be satisfied.

In an interview with the media, he also shared the three work experience of self mocking as "the old man in 70s". First, he was full of harm and humility. Second, it was impossible for him to go straight to the sky when he accumulated and worked. It was a tortuous process. You must learn to do it yourself. Third, work is for life, and it is very important to be unhappy.