On The Formulation Of Precise Promotion Plan

First, the practical significance of accurate promotion: first, to achieve a breakthrough in sales volume on the basis of stabilizing the dominant position of the regional market; in the second aspect, we have created a number of business elite in the market.

The preparatory work before the implementation of precision guidance has improved the business skills and analysis and co-ordination ability of the salesmen to a level. After the actual operation, it can be said that the salesmen are pformed from free and loose to professional and rigorous, and are suitable for the excellent business personnel of the company's development.

On the third hand, the loyalty of customers to stores can be consolidated, and accurate sales promotion activities can increase the volume and volume of the stores in the short run.

To inspire execution.

The fourth aspect is to realize the identity of customers, establish brand boundaries and draw boundaries.

Two, full-time research: the use of precision weapons is based on satellite determination, that is, if there is no global geographic map, no satellite navigation, this weapon is of no value.

Similarly, three aspects of market platform research, that is, 1, the enterprise, this store in daily sales management sales promotion use fine.

2, the effect of sales promotion conducted by the factory or the partners in the store is refined.

3, the sales promotion activities of the competitors, namely the third party, are investigated throughout the whole process.

It is operated by a store or a special mysterious customer.

The establishment of research mode can be carried out by third party research companies or selected from university students.

4, the front-line staff's suggestions and opinions (one divides into two), the front-line staff are often experienced and lagging. If they adopt their suggestions, they should use cluster promotion to operate.

That is to increase the intensity of sales promotion, so that one gift can be changed into one gift with three or the same value as other gifts.

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Through the above data to analyze the effect of sales promotion in the same period, in order to analyze pertinent.

Three. Follow up analysis: the detailed figures are submitted to the planning department for analysis, and the sales figures for sales promotion during the same period are obtained, and the sales growth figures, such as promotions, names, prices, procurement methods and promotion periods, are found out.

Product characteristics of sales.

Four. Determine

Find out the root of the product's popularity, understand who to fight, where the target is, what obstacles exist in the middle, how he will react and how to restrict it.

The sales promotion theme should meet the above requirements, such as the accurate promotion of a fast moving product.

For example, sales promotion for a certain group of people, for example, mobile into campus.

Don't be the same, don't follow suit, just grasp the sales promotion activities of one class at a time.

Five, listen to the suggestions and opinions of the executors: after listening to the theme, listen to the suggestions and opinions of the executive layer (that is, regional manager, product, terminal store manager).

There should be accurate feedback in 3 days.

Points for attention: personnel at all levels should have a sense of confidentiality and prevention: 1.

2, take out various topics, then choose one to operate.

And there is no accurate time and scope.

Six, perfect

After identifying the theme, we will further improve the operation rules for sales promotion.

It includes: starting time of activity (time of activity, time of notification execution, time of meeting, time for release of promotions), ending time and matters (after finishing, inventory of promotional products and corresponding promotional materials, not allowed to be retained privately for further promotion. If necessary, centralized promotion should be carried out at headquarters to suppress sales in a competitor's shop), including 1.

I want to do it and be willing to do it.

2, ways and means of implementation.

Teach the executive layer how to do it.

3, vision description.

Seven, comprehensive

1. At the beginning of the inspection and supervision: whether the promotion is carried out at the same time, whether the sales promotion is carried out according to the standards, whether the execution layer is clear about the promotion contents, and whether the front line personnel are promoting the sales promotion.

2, monitoring in the process: whether sales promotion is carried out according to standards, consumers' response to sales promotion, sales fluctuation, and staff's feedback on sales promotion.

3, the conclusion after the conclusion is very important. It is clear whether the sales promotion of a single model is reasonable, arouse the consumers' shopping enthusiasm, and predict the actual proportion.

In short, the precise promotion plan should be based on reality and the end result is effect.

Customer repurchase and oral communication are the criteria.