Business: Make Customers A Friend And Let Him Trust You.

Making a customer a friend, letting him trust you, selling yourself is more important than selling products. For example, once customers come to the store, they can accurately call out his name or surname when he comes to the store second times, and his memory will let customers eliminate their guard and quickly draw close distance. Another brand has just learned from Sweden: "Hello, I am * * * Chen Chen" instead of "welcome to * * *", obviously, when the customer called, "Xiao Chen, you come over" is closer than "Miss, let me see".

Infectious greetings, heartfelt smiles, kneeling places to help customers try on details will give customers a warm, cordial and honorable feeling. No doubt, letting commodity appreciation will help sales promotion.

Many stores do not even come to the shops. The mature brands not only provide water for shops, provide free goods maintenance, but also provide ice water in summer. Customers like to drink coffee, black tea and scented tea as long as the salesmen register once. When customers come again, he can enjoy this special treatment. One or two yuan a drink does not know how many people have bought.

Service awareness is more important than sales major. Service awareness and smile can make up for professional deficiencies, because many customers know better than us, but professional knowledge of goods can not make up for the lack of services.

Leave some points for customers. time And space, look at colors, remember that distance produces beauty, should not be too close or too far away, too close to customers can not enjoy their pleasure of appreciating and picking, too far away, and can not enjoy your enthusiastic service. Clerk All must be done.

Poorly positioned brand To increase the guidance system, we can not only strive for the support of advertising resources, but also consider other ways, such as "opening three tones", that is, it can attract customers' attention, enhance brand awareness and enhance morale.

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Striving for some resources from shopping malls, such as shopping malls VIP data DM mail, shopping arcade, peripheral POP, all previous promotion advertising layout, recruitment for generations, training for generations, etc. These resources need not be used without any need, but how much they can use is the ability of the store manager. Therefore, for the brand, besides the regional managers should focus on the relationship with the shopping malls, the store manager must also assume the role of bridge between the brand and the shopping malls.

Increasing the frequency of customers coming to stores can be achieved through regular maintenance of commodities, knowledge training, upgrading of VIP cards, Birthday Ceremony of customers, listing of new products, and season changing ceremony. We should encourage customers to try and see more if they delay their time. This may enable many customers to buy more than one item at a time, providing customers with tea, magazines, accompanying customers and their partners to chat.

Sales growth strategy: weekday customer relationship maintenance will help store sales at a crucial stage. If the sales task is not completed, the loyal customers' orders may bring together many potential customers who are usually shopping from future stores. The name of the shopping mall is also a platform for customers, especially the foreign customers, to increase their buying opportunities.

To ensure that sales promotion is conducted without damaging the brand image, it is necessary to separate from the price store and set up a special sales promotion. The goods are best off season, broken code, and goods in previous years. The price is lowered to a low level once, and goods and prices should not be tangled up with the price stores. It is easy to form a "cannibalism" situation.

Don't promote sales easily or frequently. It will cause your brand value to fall sharply in the short term, so that you can't recover your vigor for a long time. Even if you really are already full of trouble, you can only promote sales according to sex or region and stage, and you must say what you say. 7 days' special sale is 7 days. There is absolutely no need to postpone another 3 days for customers' needs.