Shop Opening: Improvement Of The Overall Quality Of All Members

Mature brands require customers to chat with customers, especially high-end positioning brands and commodities, stock, real estate, automobile, parenting, perfume, name list and so on. All knowledge related to the life chain of target customers must be known. Mature brands require all shopping guides to grow into shop level personas, shop managers are coaches, shop assistants are trained as store managers, not housekeepers; mature brand stores are familiar with customers' lifestyles and various nodes, as the slogan says: "we are all ladies and gentlemen, we serve ladies and gentlemen". Now that we have entered the sales line, we must be on the same line with your customers. Pay attention to the comprehensive quality of all members.

The salesperson is the biggest fortune of a store, and everything is for sale, and all sales are done by the guide.

We should be good at discovering, cultivating and retaining the shopping guide.

Attention should be given to all staff to maintain combat effectiveness and appeal. The heartfelt smile and willingness to serve can not be expressed in words, but customers can really feel it.

The manager should set an example and start from himself.

Attention should be paid to training a learning sales team. Headquarters should train store managers, shop assistants, train shop assistants, learn from each other, shop managers exchange training with other brand store owners, recommend service / sales books and websites, visit other brands, store sales experience and display regularly, and shop regularly.

Sum up the promotion.

We should learn from each other and grow together instead of suspicions and dismantling, and remember to integrate rather than zero.

Build a good one.

In addition to the sales time of customers, you need to use the process to plan their work time, to plan their work, to do hygiene, display, try to wear, observe customers, customer phone calls, merchandise maintenance, sales report analysis, commodity / competition / industry knowledge learning and so on. Think of the miserable scenes of those cool shoppers, chat, sluggish eyes, numbness of expression, rigid service skills, rare customers to enter the door, see that you are scared to run out again, God, low income is even a waste of life. There is a standardized flow chart in the KFC bathroom, and the shop manager can find time to learn.

Pay attention to the stores.

The cleanliness / layout of the fitting room / shoes and other details bring the positive feeling to the customers.

Wipe the dust with your hands every day. Do not put the bucket or broom in the fitting room. No cartons, plastic bags, etc. are allowed to be put in the business place, nor are there any food, drinks and personal belongings in the store.

When models are put on clothes for customers to try on, they should be wrapped in cloth models. This is a respect for customers and models, and also shows the professionalism of the brand.

Lighting, air conditioning, background music, and many things give shoppers a desire to shop. Details should not be ignored.