Fishing Is Not As Good As Fish Farming.

Fishing is not as good as raising fish, so expanding the VIP cardinal number continuously is what every brand is doing. There is no shortage of your quasi VIP customers in the market. The key is who has done it and how far it has been done. If a brand executes the "333" VIP loyalty program, three days after the merchandise is sold out, the visit will be revisited, reconfirmed after three weeks, and reminded again after three months.

Striving for some resources from shopping malls, such as shopping malls VIP data DM mail, shopping arcade, peripheral POP, all previous promotion advertising layout, recruitment for generations, training for generations, etc. These resources need not be used without any need, but how much they can use is the ability of the store manager. Therefore, for the brand, besides the regional managers should focus on the relationship with the shopping malls, the store manager must also assume the role of bridge between the brand and the shopping malls.

Increasing the frequency of customers coming to stores can be achieved through regular maintenance of commodities, knowledge training, upgrading of VIP cards, Birthday Ceremony of customers, listing of new products, and season changing ceremony. We should encourage customers to try and see more if they delay their time. This may enable many customers to buy more than one item at a time, providing customers with tea, magazines, accompanying customers and their partners to chat.

Sales growth strategy: weekdays customer relations Maintaining sales will help store sales at a crucial stage. If the sales task can not be completed in the month, faithfulness customer It may bring a lot of potential customers who are usually shopping from future stores. The name of the product is also a platform for customers, especially foreign customers, to increase their buying opportunities.

Make sure you don't hurt. brand image Under the premise of promotion, we must separate from the price store and set up a special sales promotion. The goods are best off season, broken code and goods in previous years. The price will be lowered to a low level once. Don't get entangled in the prices of goods and prices, but it will easily lead to a "cannibalism" situation.

Don't promote sales easily or frequently. It will cause your brand value to fall sharply in the short term, so that you can't recover your vigor for a long time. Even if you really are already full of trouble, you can only promote sales according to sex or region and stage, and you must say what you say. 7 days' special sale is 7 days. There is absolutely no need to postpone another 3 days for customers' needs.