Marketing Skills: Terminal Promotion And Service

Chinese consumers follow the crowd.

More obviously, this determines that the first factor in the store is not to sell products, but to gather people first.

Only when the stores come to customers, will they have the opportunity to communicate and communicate with customers. If customers do not come, no one will flow.

At present, the most effective and direct way to attract people is promotion.

Of course, many people think that sales promotion is to give profits to customers, and how much discount it is, which is an initial stage and a low level of promotion. A real high level sales promotion is a sales promotion that attracts customers and lets customers feel "cheap" and their profits continue to increase. That is a high level of sales promotion.

But whether it is a high level of sales promotion or a low level of sales promotion will play an important role in the activation of the store, so our distributors should pay attention to sales promotion, do daily activities, and have monthly promotions.

Only in this way can we activate the store atmosphere of our stores. People are attracted by the traffic and attract customers to the storefront. The remaining thing is how to guide customers to make a deal.

Service is the "lubricant for disagreement, catalyst for business". I would like to say that small business owners will understand this. But some of our dealers think that ceramics are products that are long and durable in use. They may not buy for a lifetime, and what after-sale services they are doing. They are simply wasting company resources. But do they know that 40% of the customers in sales are introduced by friends, and even our department store owners know to do "repeat customers" business. Is there any reason why we do not attach importance to the quality of service?

We mentioned the manager's problem in a diary of a terminal manager in the last issue of "harmony newspaper". In essence, the after-sale service is not well done.

Of course, my services here include pre sale, sale and after-sale services.

The emphasis is on after-sale service. I think most of the bosses know how to do well in pre-sale service, and the salesperson knows the selling service, because no one is good enough to buy products from his shop, but some of them do not know the importance of after-sale service, so they should pay more attention to it.

In our * * company, we advocate a service called "five service to the door". What is called "five service"? It means measuring door-to-door, delivering door-to-door, guiding door-to-door, returning door-to-door, checking door-to-door.

The details can be found on the company's website. I think if this "five service" is done, we will have more opportunities and the sales volume of storefronts will also increase.

Of course, raising sales volume of stores is an artistic and managerial work. It requires the concerted efforts and cooperation of all the relevant personnel such as manufacturers, companies, shopping guides and so on. It also needs the high sense of responsibility and execution of the terminal executives. Therefore, it is not only the three aspects mentioned by the author to improve the sales volume of the stores.

Let's work together!