Two Suggestions For Operation Cost Control Of E-Commerce Enterprises

It refers to the expansion construction cost of electric power operation, which is divided into hard operation cost and soft operation cost.

The so-called hard operation cost refers to the cost of hardware or back-end software needed for the one-time or stable fixed amount in the operation of the electricity supplier.

Such as CRM (Customer Relationship Management) system, ERP (Enterprise Resource Planning) system software or printers, sweep the gun and other hardware acquisition costs.

So-called

Refers to the promotion investment that the electric business operation needs to make.

There are four mainstream promotion modes: CPC, Fu Fei (click click), CPM (according to show Fu Fei), CPT (unit time Fu Fei), CPS (according to effect Fu Fei).

The cost of goods is the core element cost of e-commerce operation, which mainly includes the net cost of goods, inventory backlog cost, warehouse management cost, damaged goods cost and so on.

The cost of supporting elements is the cost of employees, site costs, management costs, office equipment costs and so on.

The meaning of cost accounting is not only to let enterprises know how much money they need to spend, but also to let enterprises know how to increase investment reasonably and produce better operation results.

Platform cost is generally difficult to control by businesses, but the cost of goods, manpower and operation costs can be calculated according to the corresponding formula.

Marketing cost control and case study

An important part of the cost control of electric business enterprises is how to control marketing expenses.

As for how to achieve good sales performance with less operation promotion cost, I believe that the first thing is to cherish the brand, and the second is to connect with the local market.

How much you love your brand and the cost of an electric business can be saved.

In general, large groups are interdepartmental cooperation. The electricity supplier channel belongs to the electricity supplier department, the traditional channel belongs to the supervision department, and the advertisement belongs to the planning department.

Most enterprises have strong demand for P4P (upgraded version of P2P Technology) and CPM (per thousand person cost) advertising, and P4P related keywords must be placed in the top three, regardless of the single CPC (pay per click advertising); CPM advertisements must have every day, whether it is the focus of the front page or a screen.

Over time, the results of enterprises can be imagined, that is, hard losses.

Advertising fees of around 2 million yuan a month can't even get 2 million yuan of sales.

Although this example is rather extreme, it is indeed the problem of many large groups: employees actually do not love their brand very much, just to complete their own department's KPI (key performance indicators).

The second is to "connect the earth".

For example, many small businesses complain that small brands are operating in Tmall, operating costs and labor costs are rising, and the margins of brands are getting lower and lower.

At present, many brands do not conform to the environment of increasing cost, so the survival is not as good as expected.

Enterprises can consider the innovation of channels and the meticulous operation of new media, enhance the overall tonality of the brand, and then do platform promotion in turn.