Shop Skills: Focus On Timeliness Of Design

Merchandise in the store is the latest product of advanced productivity, leading people's consumption trend. Therefore, shop decoration should focus on fashion, adopt new design methods, new decoration materials, and new construction technology, accurately and appropriately reflect store management characteristics and fashion.

Practice has proved that people appreciate the commercial display in a very short time. Pedestrians and pedestrians rarely observe Street advertisements or store decorations. In the store, the customers' eyes often sweep across the dazzling commodities. All these put forward a sharp question to the commercial exhibition designer, that is, how to convey the maximum information of the goods in the shortest time. As a result, "the shortest time and the greatest amount of information" has become a major issue to be solved in modern commercial display design. Psychological research shows that the aesthetic effect of "perception" emphasizes instantaneous observation. It is an intuitive grasp of the essential content of things under the precondition of past experience and rationality.

For example, advertising design should enable viewers to get the main information of goods in an instant aesthetic experience. The design of TV advertising Golden Chicken shoe polish is a more successful example: the comedy event Chaplin wore his famous leather shoes to the audience, and then a cock came to polish shoes. such novel , compact The design, combined with the ingenious borrowing of images, enables people to quickly understand the content expressed in laughter. It can be seen that modern commercial display design should have the characteristics of easy to read, easy to remember and moving, so as to maximize the essential function of attracting, communicating and communicating. Lavik and Steiner once put forward a pattern for TV advertisements, pointing out that people pay attention to the whole process of buying goods from attention to goods, namely, attention, knowledge, association, preference, trust and purchase.

Talking about Trademark design At that time, Rudolf Arnheim once said with emotion, "successful business is always connected with clear, easy to understand, simple and bright shape. Modern people's high speed and disordered life style requires that they recognize the meaning they represent in an instant.

The pursuit and creation of perception and aesthetic effect in modern commercial display design, not only for aesthetic requirements, but also to save manpower, material resources, financial resources and time, so as to adapt to modern people's pace of life, behavior and aesthetic taste, so that owners can achieve the best promotional purposes with the least reasonable expenses. To sum up, the research and application of the intuitive aesthetic effect of commercial exhibition design will open wider prospects for the development of modern commercial exhibition design.