Did You Learn The Most Practical Way To Promote Sales?
First,
Special benefits
Sales Law:
Methods: at the end of each season, a discount sale activity was launched in the exhibition hall of the office in the vicinity of the office buildings near the office area and the employees of the large enterprises in the vicinity. The discount is generally 4-5 fold.
The key point is to do.
Freeca
This is the pass for the customer to enter the discount area. The card must clearly indicate that this card can only purchase two pieces.
Then send the staff to bring lucky cards and some small gifts such as a belt and cup to visit the clients of each office.
Attention: first, we can only focus on the office area near the neighborhood, and we can not completely cast nets, so that customers can feel the sincerity of activity discount.
Second, we must strictly control the time and frequency.
Usually only once a year, each time is 40 days, let the customer feel the value of the activity.
Third, execute strictly according to the requirements of the card, so that we can make it play its role and value.
Two.
Lean meat and bone
Digestion method:
The so-called lean meat to bone is mainly refers to the sale of goods with the sale of goods to sell goods, also known as the dealer internal mass consumption digestion method.
First of all, the total logistics department will match the two kinds of goods in advance, and how much of the goods are sold by the dealer. How much special products will I give you?
Three, adjust the store sale law:
This method requires you to have a certain network scale. For example, there are 3 stores, 5 shopping malls, and at the end of the season, we need to sell one of the less influential shops. In order not to affect the positive price goods, we usually pfer the whole product of the shop to the last month of the quarter. At this time, a certain scale network will be beneficial to the temporary replacement and adjustment of the goods.
The way to adjust sales place is to sell special products, but it will have little impact on brands. At the same time, sales promotion efforts and effects will be obvious. Of course, for some dealers who own discount stores, you can combine them with your discount stores.
Four, the peak season promotion method:
Digestive inventory should be everywhere, and it will be too late to deal with it at the end of the season.
General summer men's order is before October, so now the summer men's clothing inventory has pressure on us. At this time, we have to consider how to do promotions in the opening season, for example, if there is a half month's sale, we must immediately reduce the price.
Season sales promotion, 1000 yuan goods can also sell 700 yuan, until the end of the season, everyone is doing promotions to 500 yuan is also very difficult to sell.
Five, employee bonus:
Methods: Aiming at some serious unsalable funds, 10 bonus, 20 yuan and 50 yuan extra incentives were used to encourage shopping guide.
The reason: many times, those super salesmen in shops have a common point, they like to sell good products, and then ask for replenishment. As long as they have goods, they continue to make up. Once they find that this item is out of stock, they will sell the next good sale, and so on. When they are finally going to sell the worst sellers, they will be even more passive when they reach the end of the season.
So this method is added to the scope of employee performance appraisal, clearly tell the shopping guide, the amount of digestion of the store must reach a number per month, and how many sales per day can achieve this basic task.
Let them have a concept. Of course, extra rewards are given on the spot.
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