Change Your Clothing Store Decoration Concept

　　 1, the change of marketing concept.

The so-called marketing mode refers to the way in which stores realize the transaction process of commodities. With the accelerated pace of human life and the growing sense of time, the traditional way of shopping is that customers can only contact goods through salesmen. This way of wasting time and lacking emotional communication and free choice has far been unable to meet the needs of the development of the times and the consumption of customers. As a result, the marketing mode has changed to two directions since 60s of last century, that is, "fast shopping" in a very short time and "entertainment shopping" in a long time.

"Fast shopping" refers to the way that consumers can buy the needed products in the shortest time and at the fastest speed. Since the Second World War, the "supermarket of choice" has emerged in Europe and the United States, that is, today's "supermarket", which opens up a direct selling system to meet the growing consumer demand. With the continuous development of science and technology, there are more convenient forms of "communication shopping", "telephone shopping", "TV shopping" and "online shopping". These shopping methods are convenient for customers and greatly save customers' time.

"Entertainment shopping" refers to a large-scale comprehensive marketing service which integrates shopping, entertainment, leisure, viewing, communication, fitness, beauty and other activities. This kind of store is usually a comprehensive commercial building. Besides shopping malls, supermarkets and exclusive stores, there are also space for concert halls, galleries, tea houses, bars, beauty salons and so on. Once the crowded and rigid shop image was changed, it became a multifunctional comprehensive operation group.

　　 2, the change of the concept of space environment design.

There are two parts in the store space, which are "seller space" and "buyer space". Shops in the traditional form of operation are dominated by seller's space. Most of the space in the shop is occupied by counters, shelves, merchandise and salesmen. Narrow passageways and stranded spaces cause crowded traffic and greatly weaken consumers' enthusiasm for shopping.

The modern store space design has reversed this kind of putting the cart before the horse, narrowing the display area as far as possible, making props with pipes, plates and transparent materials, emphasizing its permeability and flexibility in physical space and visual space. Under the premise of providing enough space for customers, we should pay more attention to the creation of rest facilities and pleasant environment, and set up a shopping guide system to reflect the marketing concept of "customer first".

　　 3. Couture Changes in the concept of surface design

Modern storefront includes the overall image, main entrance, facade, sign, window, outside space and landscape facilities. It is the external image system of the general environment of the store, and the new concept of the shop design system advocated by the modern commercial exhibition design. The pursuit of open and transparent shops, through the bright style of the store and external environment design, accurately express the store's business philosophy and characteristics, is the goal of today's business and display designers. Traditional shops are narrow doors and windows. Some art workers arrange windows as showcases. Celebrities are asked to write shop names, make stereoscopic characters and signs, and stereotyped.

　　 4, pay attention to cultural concept and brand image. Plan

The world has entered the era of knowledge economy. The knowledge economy has become the key capital of the business development and growth. It includes the assets that make the business competitive, such as brand, service, information, network and so on. The assets that reflect the internal development power, the staff quality, knowledge, skill and so on, and the assets that embody the human resources, as well as the expert system, which embody the support system, are the assets that make the merchants competitive. For this reason, the experts put forward eight major business operation sections: building brand, planning brand recognition system, designing brand symbols, controlling brand communication, accumulating brand equity, developing brand extension, building brand system and realizing brand globalization.

　　 5, pay attention to commodity display. Artistry

The formal rules of artistic beauty are widely applied to commodity display. According to the orderly arrangement of colors, plans, and shapes, a display space with rich aesthetic order and easy identification is formed. Use the large light box picture, magnification model and so on for close-up display. Dynamic display with strong visual impact can be achieved by using electric devices, camera equipment, multimedia technology, stage lighting technology and so on. Using POP advertising orientation and shopping guide display can enable customers to touch, operate, demonstrate, and participate in interactive display. These display techniques are popular practices for creating modern commercial space.