Common Problems And Solutions Of Apparel Franchisees Ordering

A lot of franchisees have some misconceptions about ordering, and the existence of these erroneous zones is likely to bring losses to the shops.

(1) average of each type.

　　 Subscribers At the order meeting, I would like to see which clothes are good and I don't know how to start. So every order is placed and the order is equal. Make a little bit more in your own slightly better style, and feel less bad about yourself.

Question: there will never be a best seller. Only with the volume of the best seller. Bestseller Paragraph. First of all, there is no emphasis on sales. From the life cycle of sales, the amount of each equal will lead to the phenomenon of goods being sold out, and the sale rate of commodities will generally decrease after breaking codes, and will eventually disappear after a long time in shops. No volume will cause a significant decline in turnover.

Ru Chang tiger motto: in style selection, we should analyze the style, color and material with the sales data in previous years, and find out the basic structure, color and best selling fabrics of the best seller, so as to confirm the order of the goods. At the same time, we should combine the competition of local brands, such as some brand jacket items in men's clothing, some brand suits and so on.

　　 (two) blind Order goods type

Blind ordering refers to the fact that when ordering, the seller does not consider the factors of the store, and orders according to his feeling, for example, he does not take into account the size of his store, the capacity of the store and the rotation speed of the inventory.

The problem is: too crowded goods on the store, or the shortage of goods in the store. There are too many goods, no display in the store, or too little order, so the store is empty.

Ru tiger motto: we must place orders on the basis of our stores. Otherwise, the actual selling process of the store has a very big conflict with your idea. The contents include: customer layer, consumption habit, store capacity, upstream cargo band, inventory turnover rate and other factors.

(three) self preference

Self - interested subscribers refer to their orders of preference, and which ones they prefer. They do not consider the aesthetics of their customers. They forget that they are doing business, especially for women dealers, women's clothing and male dealers.

The problem is that orders are based on their own eyes without any basis for ordering. The dealer's own vision only represents his hobby, and does not represent the hobby of the mainstream customer group of the brand. In addition, people in different regions have different aesthetic views on clothing.

Ru tiger's motto: goods are sold to customers. Customers sometimes agree with the buyers' aesthetic standards and purchase orientations. Sometimes there will be considerable conflicts, which will cause the rest of the store's stock to be goods that the ordering people like. Therefore, we must be based on customer preferences, not just rely on their own feelings, perception will often affect the target market to judge customer needs.