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    What Should The Shops Do When It Rains?

    2014/11/19 14:02:00 21

    Rainy DaysShopsMarketing

       1, strengthen sales and improve turnover rate.

    Because fewer passenger flow means that the time of the clerk's service is relatively ample. The store manager can take the time to follow up every sales opportunity at the scene, supervise the sales process of the salesperson, and jump out to help the clerk when necessary, and improve the turnover rate by enhancing the customer experience and strengthening the sales force.

    And the rainy day also came to the store, indicating that the purchase demand of customers is very strong, we must grasp the sales opportunities, and successfully sell.

       2, optimization Store environment

    A comprehensive inspection of the overall environment of the store is carried out, and lighting, layout and Exhibition details are maintained, and materials for repair and replacement are checked and replaced. If the defective and missing product function cards are sorted out, new replacement will be arranged.

       3, care for old customers, activate Regular customers

    When customers do not come, shop assistants do not wait. We should act positively, call our old customers, send text messages, send micro letters, and engage in caring activities. We should enhance customer perception through communication process. Do not have too strong sales purpose, take service as the starting point, but accurately capture and record sales opportunities revealed in customer conversations, and generate the next communication proposal.

       4, organize training and learning activities

    Fewer passengers, a small number of people can do customer reception, more people can organize to participate in internal training and learning activities. It's a good choice to use rainy days as training time. At the same time, it can be directly played in the store, and the salesperson can play the role play, simulate the sales process, improve the sales process and skills of the company.

      5, use WeChat, micro-blog and other tools to find potential customers.

    Stores, using WeChat accounts and personal WeChat accounts, push services and marketing information by searching for nearby people, add friends to potential customers and interact with each other to generate potential customers' information. On rainy days, many customers at home will have plenty of time and will be more willing to communicate than sunny weather.

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