Misunderstanding Of "Promotion = Low Sale"

The same simple price discount, or the similar promotion methods and resource occupancy among similar enterprises, are hard to arouse consumers' interest.

In today's highly competitive market environment, how should a clothing enterprise promote holiday promotion? Let's explain it to you.

On the whole, brand spirit is the core of garment enterprise management, and garment enterprises operate around the core of brand.

Of course, holiday promotion is no exception.

Therefore, holiday promotion must focus on the spirit of brand.

More importantly, the product function can be similar, but the brand spirit is often not learned by other garment enterprises. It is the accumulation of clothing enterprises in the long term development.

It often has distinct distinctiveness.

In the specific implementation, we should pay attention to the following two aspects.

First, the theme of holiday promotion should be unified with brand spirit.

Secondly, the details of holiday promotion should reflect the spirit of brand.

Generally speaking, some clothing enterprises have strong guerrilla nature and randomness in festival promotion, and the annual planning is not strong.

Of course, some small and medium-sized clothing enterprises can make use of their flexibility and decision concentration to succeed in special events, but lack of annual systematic.

Often, the resultant force can not be formed, which leads consumers to not recognize the continuity and unity of the brand.

Generally speaking, the purpose of holiday promotion is usually to rush sales, but not only that.

In order to recommend new products that have just been introduced to consumers during festivals, some enterprises often bind sales with old products, so called "buy one get one" activity.

Of course, no matter what form it takes, the key is to understand its purpose. Only in this way can the holiday promotion get twice the result with half the effort.

For a long time, holiday promotion often falls into a misunderstanding, that is, promotion is selling at a low price.

As a result, there will always be "full court half off", "buy one get one" and other new signs, and some products are selling specials every day, and do promotions every day. In the end, even if you do promotions during holidays, it will not play a big role in consumers.

First, we need to see how high the price sensitivity is when consumers choose similar products.

If consumers are not sensitive to price, even lower prices will not have much impact on sales volume.

The management of clothing stores emphasizes the popularity of people, especially the direct contact with consumers in the stores. It is the most sensitive to the change of consumption demand. From simple reduction and discounts to creative creative sales promotion activities, all of them are trying their best to improve their popularity, raise Gao Yeji and improve their image.

Only the "people-oriented" promotion means can promote customers' interest in the image of the clothing enterprises, create a lively atmosphere of the stores, and make the customers happy to come to the door.

From the current business promotion methods, we can also see that businesses are gradually stepping out of the traditional way of giving profits to consumers, and making profits and quality, services and emotions in one body, consumer oriented, and focusing on business ethics and corporate image, creating higher economic benefits.