How To Do Promotional Activities In Clothing Stores

Sales promotion: literally understanding is "sales promotion", through information dissemination and persuasion activities, communicate with individuals, organizations or groups to directly or indirectly urge them to accept certain goods or services.

From the perspective of retailing, there are three key words to be concerned about: 1, "information dissemination", mainly refers to the promotion and atmosphere creation of promotional advertisements; 2, "communication", mainly refers to on-site sales promotion, oral presentation and shopping guide reception; 3, "Persuasion", which mainly refers to the promotion, purchase and reduction of prices.

Skills and other efforts to achieve the ultimate deal.

These three key words constitute the most important work items in the implementation of retail promotion, which we must focus on in the preparation and execution of sales promotion.

There are still many distinct differences between the promotion of stores and the promotion activities of single brand manufacturers: their activities emphasize their brand and sales promotion, while the promotion of sales places not only highlights the performance of individual brands and categories, but also focuses on the overall sales volume and the improvement of comprehensive quantity and quality.

From the perspective of stores, its promotional purposes are mainly as follows:

1, encourage customers to buy in large quantities and rapidly increase the total sales volume of stores.

2, bring fresh feeling to customers and deepen the impression of a certain brand.

3, strive for potential customers to try to buy, so that customers will be familiar with new products as soon as possible, and promote the sale of new products.

4, enhance the brand image of the store.

5, old products and backlogs should be cleaned up to reduce high inventory.

6, attract competitors' customers to change existing consumption habits, snatch customers and attack competitors.

Three, the 3 principles of sales promotion

1, innovation is paramount.

Innovation is a "secret weapon" to achieve "breakthroughs" in sales promotion, and an effective way to snipe other brands to follow up and intercept.

If the form of activity is not innovative, simply relying on playing special offers or buying gifts to carry out, such activities can not achieve good results.

In today's increasingly homogenized sales promotion methods, we must fully differentiate the innovation and promote the design of the sales promotion and advertising.

2. A small number of times

Because consumers' desires are always endless, and the more they want to get, the more they want to get. Therefore, promotion should follow the principle of "small number of times", and the intensity of each promotion should not be too large (reduce their expectations, avoid the impact on ordinary sales), the product range should not be too much (the harder to get things, the more you want to get), people set some activities threshold to make the guests feel cheap.

3, win in detail

Consumers in the final decision to buy that part of the economy, known as the "dangerous leap", which means that consumers are very delicate, often because of some minor problems in peacetime to give up the purchase, vigilance is very high.

Under such circumstances, it is particularly important to grasp the details of execution.

Throughout the promotional activities, from small to poster design and posting, to the promotion process refinement and on-site implementation must pay attention to details.