Portugal'S Footwear Diversification Strategy To Tap Emerging Markets Outside The EU

According to Portuguese footwear manufacturers association (APICCAPS), Portugal's footwear exports continued to grow in the first half of September this year, up from 1 billion 341 million euros in the same period of 2013 to 1 billion 461 million euros, an increase of about 9%. Portuguese footwear exports to the European Union market performed well, increasing by about 9%; and beyond the EU market. Exit It also performed well, increasing by more than 10%. Among them, exports to Saudi Arabia, the United States, China, Hongkong and China were more prominent, breaking through two digits, reaching 159%, 65%, 59% and 47% respectively. It is worth mentioning that, Grape Tooth shoes exports to the Americas market grew by about 48%.

Looking at the data of Mexico footwear industry in September, exports amounted to 157 million euros, an increase of 6% over the same period last year. The Portuguese footwear manufacturers Association believes that these data confirm the strong performance of Portugal's footwear industry over the past 4 years, an increase of more than 40%, thanks mainly to the diversification strategy of the destination market. Portugal's shoe industry is expanding its market. Aspect A number of targets will be set, one of which is to go deep into emerging markets. By 2020, the total market outside the EU will account for 20%.