Shop: Strengthening Store Management

Here is not to talk about the location of the store, the store's hardware construction is mainly to do a good job in the store design and store material management.

When a customer enters a store, if he sees a grocery store instead of a shop with a soul and a theme, who will dare to buy Bricks here? I found that some of our franchised stores did not do well in the end market research. The purpose is to regulate us.

The layout of terminal atmosphere makes it a good window for displaying and promoting Xing Hui brand.

Become

The place of living space.

When we design and decorate the shop, we should focus on the brand positioning and business philosophy, and display the theme with the tile space. We should pay attention to the way of display, the use of colors, the space of the shop, the decoration of the shop, the lighting, the props, and the design of the posters, and the clothes of the staff. We must closely fasten the design style, especially the display of the products.

The management of materials in stores is an important task. It is a matter of details, and details often determine the important factors of whether or not to deal.

Mainly include: samples, leaflets, posters, POP and other display and posting, as well as the entire store's CI image, here is no longer refined.

"Dealers' corporatization management" is a necessary way for distributors to break through the bottleneck under the new situation. It is also a secret weapon to improve sales and profits of stores. Only from the past distribution mode of "husband and wife shop" and "hands-on" type to the level of company operation can we adapt to the requirements of further competition.

At present, the most urgent task before us is how to make "corporatization management" go deep into daily work instead of just staying on the revolution of slogans. But the key to all of these is that our dealers should pform themselves to 180 degrees in consciousness, and only by changing their concepts and consciousness, can everything be done well.

Of course, we know that the improvement of corporatization management is a systematic project, which can not be solved in a few words.

At present, the first thing we need to do is to establish an operational system with clear structure, sound system, clear process and efficient execution, including six aspects: clear organization structure, departmental setup, post establishment and post responsibilities; establish a human resource management mechanism for recruiting, educating, employing and retaining people; improving the management system, operation process and business operation mechanism of various departments, establishing company mission and business philosophy, perfecting financial management system, and deepening the operation of various channels.