"Three Elements" Brand Single Store Performance Upgrade To Treasure

　　 First, brand

The salesperson should have a clear understanding and understanding of his brand, brand positioning, personality, history, competitors, industry situation, target customers, etc., a customer guide who has no confidence in himself and is not familiar with it. How can the customers have confidence in the brand? It is found that many of the salesmen who did not give sufficient guidance to the salesmen were allowed to sell the pressure to the store manager. This is very irresponsible and a serious injury to the brand and sales.

　　 Two. product

Shortage is a "sales killer", inventory regular inventory, sales forecast, store goods adjustment, broken code goods records, in any case, try to ensure the complete and quality of goods. At the same time, you must be able to clearly know where goods are put, what codes they have, what colors they have, how much inventory they have left, and what kind of customers they are suitable for. It is also necessary to know the products of each product, what products will be available in the near future, and which products are sluggish. The products are like ammunition during the war. If they do not understand them, they will soon be defeated by the market. FAB

The collation and cleaning of goods can allow you to do something in your spare time, and also keep the goods fresh and naturally attract customers.

All salespeople must be very clear: what are the characteristics of the main passenger flow in this district and the shopping mall? They are suitable for those goods with price, style, number, color and style. This is conducive to selecting suitable products when ordering.

　　 Three. display

Display of goods should be regularly updated and kept fresh, even if there are no customers entering the store for several days, such as a brand's "one day change is hanging, two days for display, three days for stores", some once a week or two weeks, not only give customers a sense of freshness, but also exercise staff collocation ability, and stores will not have a sense of "stagnation". Even if no customers touch, they should fold regularly, and tall and straight clothes can attract customers more than soft collapse. Pendants should not be hung on single or more than 3 pieces.

The theme of the display will make the product look more dynamic, such as the ocean series and summer series. Coordination is very important, but remember that the protagonist must be a commodity. Through the display, the image, the bestseller and the slow-moving money can be promoted, but you have to understand what you are doing.