Interpretation Of Costume Affiliate Deception And Tactics
In the economic and social network, many mercenary people will use illegal means to get huge profits.
There are many kinds of costume swindlers on the natural network. How can we prevent these swindlers? Look at the 5 kinds of swindler tricks that the cheaters often come up with, so let me slowly tell you how to dismantle the trick and let the cheat show the fox's tail.
One trick: exaggeration
With the international background, the Swindlers Company began to exaggerate and exaggerate the brand.
For example, some clothing franchisee find a very ordinary Hongkong designer, known as its international famous, how many international fashion exhibitions have been held, and won many international awards; or the clothing brand has a long history and has been flourishing for hundreds of years abroad.
Second is to exaggerate profits and make money.
In the media such as investment websites and local TV stations, you can often see bloomer ads. The language is very alluring: "easy to make big money", "join XXX, financial resources rolling in", "wealth myth, and create with you".
Some bright dressed franchisees introduce their successful experience. The subtext is: I earn money and earn a lot, and you will definitely make money after you join.
In addition, some companies also play the "zero membership fee" under the pretence.
In the investment advertisement, the vast majority of Swindlers Company claim zero franchise fee and free the first batch of goods.
After sales reach a certain amount, it also claims to return the franchise fee, deposit, reimbursement for decoration and so on.
For example, sales reached 200 thousand, returned to half, 500 thousand, all returned.
Finally, some franchisees also need stars to help.
The franchisor has accepted the public's trust in the stars. The stars have endorsed it. Can they have a fake? In fact, most stars do not go to the field, as long as the business license is real.
Dismantle
There is an obvious characteristic of advertising for attracting investment, that is, there is no risk.
For example, this year's rise of the "9 yuan underwear", "9 yuan pants" and other franchisees, advertising "franchisee" vigorously said that this project invested little, shops business surprisingly good.
When you are interested in a new clothing franchise project, you should immediately and deeply understand the market, such as understanding the funds to join a brand at least.
Conclusion if you are consistent with advertising, you can call first.
You must find the boss or the person in charge directly.
When conducting telephone calls with the responsible person, extensive consultation and consultation should be widely conducted to see if he is very professional, explain and answer questions honestly and reasonably.
If you ask if they have any successful franchisees, where or where there is a telephone, Swindlers Company will not tell you. The unified answer is to come to the company on-site inspection, otherwise, tell you is far away from the city, their purpose is not to let you see, do not want you to understand the situation from other channels.
Trick two: Hat
camouflage
Wear the "internationalized" hat.
Fake brand
To fabricate a business model is actually an empty shell.
Such a Swindlers Company often promotes itself to be an international chain organization. It is a famous international brand from Japan, Korea, France, Hongkong, China and Taiwan.
In fact, many Swindlers Company have no loopholes in their licensing procedures, and registered companies are the first step in their fraud.
This is equivalent to a thousand doors and eight will be "good will" set up the hoax.
The international background of these companies is usually done in this way: they registered a company in China, and soon after they registered a conglomerate in Hongkong.
For example, in Beijing, the "Beijing XX clothing company" was registered in Hongkong, and was registered as "Hongkong XXXX" or a background of other countries, called "Korea XXXX".
Because Hongkong's registration of names of enterprises is not very strict, so eighty or ninety of the similar companies are registered there.
Later, they tend to register a trade association or a group headquarters, register a "Hongkong Clothing Industry Association", or "France international fashion industry association"; the headquarters group is called "blue sky XXXX lock headquarters".
Some companies have not registered at all, but they still play such a banner in publicity.
In order to prove the authenticity of the company, the company often produces some international brand or company's brand management authorization. In order to fool people, these empowerment books are mostly English, but there are many flaws, for example, the Chinese signature habit is still used, while the relevant documents in foreign countries recognize the signature of the supervisor.
Of course, over the past few years, these chain cheaters are constantly upgrading, and their obvious loopholes are constantly being filled.
Dismantle
There are several effective ways for investors to judge whether the other side is just a "foreign" shell. First, check the registration and registration time of the company, the smaller the number of unknown countries, the shorter the registration time, the greater the possibility of fraud. Two, collect the information of the company from a variety of channels. Among them, the Internet is the most convenient channel; three, inspect the headquarters of the company to see if there are any foreign employees in the headquarters. If not, the possibility of fraud is greater.
"Ocean" agent is just a cover.
Although some of the projects have no "foreign" shell, they claim to be the exclusive agent of a well-known overseas company in China.
In fact, this "foreign" agent is just a cover.
There are two reasons: first, it is more economical than registering the "outer shell" and does not require any capital input; two, it is looking for a way out for the future, and if there is any dispute with the investors, these agencies can disappear at any time.
If you want to confirm whether the company is a foreign brand agent or franchisee in the country, you can check the national trademark library. If these brands enter China, you will surely register the trademark ahead of time.
You can also inquire about the registered capital of the company through the relevant departments.
If the registered capital is low (less than 500 thousand), the possibility of fraud is greater.
Cheat trick three:
Lure the enemy in deep
At present, the Swindlers Company of clothing category are mostly concentrated in cities such as Beijing, Guangzhou, Wuhan and Zhengzhou.
According to insiders, in Beijing, most of these companies are concentrated in Haidian District, and there are more nearby west railway stations.
Most of these companies rent office buildings, decorate luxurious, people come and go, all kinds of materials are complete, staff busy, give the person a strong sense of strength.
When investors call for advice, such companies will strongly urge them to inspect the company headquarters, which is actually "attracting the enemy in depth". Many deceived people recall afterwards that when they arrive at the so-called company headquarters, the staff responsible for investment will speak with great interest, and investors will soon sign the contract of clothing alliance and deliver the deposit in a language bombing.
It is worth noting that most fraudulent enterprises claim to have their own direct shops and processing factories.
In fact, it is likely to be the product of commission processing and OEM. Some of them even buy their own brands after buying them from the wholesale market.
And they declared that all the procedures were in full swing.
They also brag about the size of their factories and how advanced their equipment is.
But if you propose to visit, they will find many excuses to prevaricate.
It's customary for them to do bad things, such as headquarters in Beijing, he said their production base in Guangdong, or they will take you to the warehouse, tell you that this is the factory, and the franchisee did not pay attention to it.
They will also play cards and psychological warfare.
As long as the franchisees come to investigate, the receptionist will be very enthusiastic. He will promise you anything before he pays the deposit.
In order to exaggerate profits, they usually find some examples to figure out a formula for you to remove the cost of rent, water and electricity, and how much money you can make.
In fact, this algorithm is not scientific at all. He has not considered whether it is in line with the consumption ability and personal operation in your area.
It is more common to talk to you in a way like "let's give places to someone else later."
In short, show their most perfect side to the franchisee, the interests of the temptation, sweet words, they played well before the money came to play a "smiling tiger" role.
Dismantle
Telephone consultation did not find any doubt. It is necessary to visit the company.
But we should pay attention to these misunderstandings: first, the company is big and does not show all the problems.
Reasonable and moderate is true and credible.
Secondly, don't get dizzy by big city etiquette and high-end reception. Inspection is only the second step in decision-making, and do not owe people.
Third, we should learn to use reverse thinking to observe and ponder problems on the other side's standpoint.
Pay attention to the background and experience of the company.
Calm down to see if the other side is a company that wants to do things and can do things.
Are all steps designed and operated in a real, reasonable and responsible way? Are they short-term actions or ambition, long-term cooperation, equality?
We should treat partners fairly. Fourth, we should inspect the so-called "direct shops" without company personnel, and carefully observe the decoration of shops, display of goods, staff attitude and sales situation.
Another point is to remind the broad masses of Swindlers Company that many of them require remittance to personal accounts rather than company accounts.
In fact, this is totally out of line with the financial system.
The law stipulates.
If the company has such a request, investors will have to keep an eye on it.
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