Outdoor Giant's First Three Quarters Earnings Report: Growth Started "High School Slowdown"

Entering the November, the third major outdoor giants reported their earnings in recent quarters. From the earnings data, these outdoor giants are happy and worried. Overall, there has been no large-scale rapid growth in the previous two years, and the pace of development of the whole industry has been relatively slow.

Data show that after the rapid growth of the outdoor industry in the past few years, the growth rate began to "slow down" in high school and entered the "new normal" period. But for local outdoor brand enterprises, the development is "walking on thin ice". However, the industry believes that this is the time for rational precipitation of enterprises, and many outdoor enterprises have begun to make full use of the channel mode and actively build healthy outdoor ecosystem.

VF group: as one of the largest listed clothing companies in the world, VF group has world-renowned outdoor brands such as TheNorthFace, timberland, Healthtex, Nautica, etc. VF group disclosed in the first three quarters of its earnings report, the largest number of outdoor and extreme sectors in its several major business sectors, the growth rate of revenue in the first three quarters of 2014 was 14%, 16%, 7%, and increased relative to the three quarter. slow 。

Amamin Sports: AMERSPORTS, which has top outdoor brands such as ARCTERYX and SALOMOM, has revealed that its growth is slightly higher than expected in the first three quarters, compared with the 1 billion 480 million quarter in the first three quarters of 2013, and 1 billion 520 million euros in the first three quarters of 2014. The growth rate of net sales in 2014 is expected to be around 5%.

JARDEN group: in the past year, the number of outdoor brands increased from 21 to 27, but the net sales from January 2014 to June decreased from 42.2% to 38.2%, and the trend in the third quarter was more obvious. According to the introduction, the outdoor product line of JARDEN group covers outdoor sportswear, sleeping bags, snowboards, fishing gear, tents, etc., with K2, MARMOT and Coleman brands.

Pathfinder: in the 1-3 quarter of 2014, business income increased by about 21% over the same period in 2013, and net profit attributable to shareholders of listed companies increased by 26% over the same period in 2013. In spite of this, the two figures showed an identical decline compared with their 33% and 74% performance forecasts in the first three quarters of 2013.

　　 epilogue :

From the above data, it is enough to see that after the rapid growth of the outdoor industry in the world, the pace of development of the outdoor industry has slowed down and entered a stage of rational development. At the same time, the number of domestic outdoor market brands increased by 8.26% in 2013, but the growth rate dropped by nearly 7 percentage points over the previous year. This indicates that after the development and adjustment, the entry threshold of domestic outdoor industry has gradually increased, and has entered the stage of shuffling adjustment, and the competition in the industry has also intensified.