Clothing Brands Are Becoming More And More Popular. How To Share With Consumers And Fast Fashion?

　 Whose fault is the clothing brand closing shop?

There is no coincidence. Giordano Similarly, there were also 88 categories, 347, 73 and 53 in the first half of the year.

Insiders pointed out that "at the end of last year, we began to pay close attention to the continuous closure of local sports brand stores. At present, many famous clothing enterprises in China are born in the mid 90s of last century. Because of the relative shortage of clothing resources in the whole country at that time, in order to expand the market rapidly, most garment enterprises adopted the mode of increasing the number of stores to pursue profits. With the diversification of channels, internal management, human resources, etc. turnover Funds can not keep up, so they are too busy to do anything.

From a macro perspective, the clothing entity market is almost saturated, and it is difficult to accommodate too many stores. Brand "closing shop" is not new. In fact, after last year's campaign brand launched a closed shop order, men's clothing enterprises subsequently closed shop, women's clothing enterprises also have a bad day.

Does the electricity supplier seize the market share gradually?

"Double eleven" in 2014. participate in The business of e-commerce promotion has once again created a miracle, highlighting the huge role of e-commerce in mining the potential of consumption. According to reports, Tmall has 2.7 000 merchants to participate in it, Taobao Tmall trading volume of 57 billion 100 million yuan, an increase of 63% over the same period, Jingdong sales amounted to 8 billion 200 million yuan, is 2 times more than the same period last year; other activities of other business enterprises are also far more than last year's performance.

Reporters learned that in recent years, with rising raw materials and labor costs continue to soar, constantly compressing the profit margins of garment enterprises. At the same time, the rapid development of international parity fashion brands entering the Chinese market and e-commerce has caused a great impact on domestic clothing brands.

Reporters believe that the current online shopping has become a major form of consumption, clothing brands must recognize this change, the current total sales of clothing has not been reduced, the overall trend is increasing, but the distribution of cake has changed, do you want to distinguish between benevolent people, wise men see wisdom.

Under the double-sided attack of the electricity supplier and the international fast fashion brand, the original price advantage of the mass leisure brand is vanishing, and the casual clothing brands such as Baleno, Mei bang, Semir and YISHION, which have been highly sought after by the 80's, have been marginalized. Insiders pointed out that leisure brands were suppressed by international fast fashion brands because they could not catch up with the update speed of new products of international brands. Without changes, these brands will be hard to resist the fate of disappearing from the market in 5 to 10 years.