"Black Friday" Beachhead China Alipay To Take The Opportunity To Test Water Overseas Direct Purchase

Recently, Alipay announced the launch of the overseas direct purchase service, simplifying the operation process from more than 10 steps to 3 steps, making sea shopping as simple as Taobao shopping. Users can purchase goods directly through Alipay's overseas shopping website, and fill in the Chinese address in personal information, and wait for two weeks or so to complete the "Hai Tao".

This move not only solves many problems that people who are interested in Haitao are short of international credit cards, but also first realizes the one-stop shopping service from payment to logistics, which is expected to make the current domestic sea warming hot.

In November 24th, Alipay announced that it would issue 60 million yuan of cash in Hong Kong within a week, and users would be able to receive the purchase from the world, Tmall international or the Amoy platform.

The industry believes that this is an important step in the internationalization of ant suits, and is another important payment scenario created by Alipay in overseas markets. It is also far ahead of other third party payment platforms and e-commerce sites.

　　 The sea scouring process is greatly simplified.

In the past, this day was just a big holiday for American consumers and businesses. As cross-border payments become more and more perfect, more and more people are taking part in this year.

　　 Shanghai Miss Zhuang is still a quasi mother. As early as a week ago, she began collecting the "black five" discount information at the Sea Forum. She made a long list of mother and infant daily necessities and clothes, ready to snap up on the day of Chr (34) black five Chr (34).

Miss Zhuang is so concerned about the "black five" sea race. Not only in the northern Guangzhou and Shenzhen first tier cities, but also in Wuhan, Hangzhou, Chengdu, Ningbo and other two or three tier cities. Public data show that in 2013 alone, the consumption of Chinese consumers on overseas websites reached $33 billion. In 2012, Alipay released consumer data from Hai Tao users. 2012 of Zhejiang's consumption accounts for 18.6% of the national share, up 142% from the same period last year, and the average consumption per capita in the province is 2479 yuan, ranking the first in the country.

However, behind the seemingly huge market, Hai Tao people are also worried. Language, international credit card and transhipment are three major problems in front of them.

To this end, the payment of "overseas direct purchase" launched by Baoxin for the first time has realized the one-stop shopping service from payment to logistics. Users "Hai Tao" do not need to register accounts, nor do they need to look around for international transshipment.

　　 Alipay The related personage introduces to the author, after picking up a good product, as long as chooses to use Alipay overseas direct purchase payment, then carries on the "Alipay account login", "fill in the domestic receipt address", "confirm payment" this simple shopping trilogy operation, can wait for the commodity to deliver goods to the door. Compared with the past more than 30 days of logistics cycle, it only takes more than 10 days. Compared with the past Hai Tao transport process, Alipay overseas direct purchase service before and after the operation of more than 10 links.

"In the past, Hai Tao's purchase and logistics links were almost out of touch, giving users great inconvenience. We hope to rebuild the shopping experience through the one-stop service." Peng Yijie, President of the International Business Department of ants gold clothing, said that the overseas direct purchase service will bring more excellent brands to China, and will open up the bottom information flow of payment and goods and logistics. After completing the shopping, users can track the latest information of goods distribution in real time in the details of Alipay's transaction records. In case of any problems, Alipay customer service can also be sought to avoid the loss of cross-border logistics goods.

Insiders expect that Alipay's overseas direct purchase this year, plus the offshore purchase launched by Amazon China station, will stimulate domestic users' enthusiasm for the "black five" shopping season to a certain extent.

　　 overseas Force application scenario

Since this year, Alipay has begun to expand more application scenarios to overseas markets. Its development strategy is still dominated by cross-border payment, which is also the first step in the internationalization of ant suits.

Prior to that, the company has launched Alipay tax rebate and international remittance services, this time in the "black five" period to carry out overseas direct purchase is also consistent with this strategic concept.

It is reported that Alipay launched the "overseas direct purchase", including the four major department stores in the United States: Macy tribulus s (Messi department store), Bloomingdale tribulus s (BRU DELL department store), SaksFifthAvenue (Fifth Avenue Fifth Avenue), NeimanMarcus (Niemann) and other four major U.S. Department stores, as well as AnnTaylor, Aeropostale and other clothing brands.

At the same time, Alipay also joined the four major department stores to distribute 400 thousand red packets to customers, amounting to 60 million yuan. During the 1 months of November 24th -12, when shopping in the four major stores, Alipay can enjoy the discount on the discount of the red packets, and the maximum can be reduced by 500 yuan per unit.

I read the official website of Messi's department store to see a significant change, that is, the home page can be displayed in Chinese and can be paid by Alipay. When the goods are added to the shopping cart, the Alipay payment page of the Chinese character will be jumped out of the settlement, similar to the Taobao online payment process.

The rookie network is also introduced to the author. The company has set up many warehouses in the US duty-free States and partners to support overseas direct purchase businesses. At present, the rookie network has established overseas storage network and aviation trunk resources capacity covering 5 continents. In response to the online shopping habits of buyers in Hongkong, China, Taiwan and Singapore, the rookie network has launched 8000 overseas self raising points, extending logistics services and networks to the last mile.

It is reported that in order to improve the efficiency of customs clearance, the Alibaba has opened up cross-border electricity supplier data with government departments such as Hangzhou, Ningbo and Guangzhou customs offices. The bottom data of Tmall, Alipay, rookie logistics three parties have unified access to the customs information system, and have returned to the domestic market to build a fast access for overseas goods.

It is not hard to see that with the accumulation of previous efforts, the domestic electricity giants will continue to exert their strength. The competition in the field of sea exploration may have just begun for them, and for some small scout business platform, its future will also face more intense competition.