Big SALE Season Opens Light Luxury Brand, "Fire All Open" Grab Business

Compared with last year, the SALE season was nearly half a month earlier this year, plus the Spring Festival coming late next year. The whole cycle lasted more than 4 months. It is the longest SALE season in recent years.

Apart from the lower discount offered by the first big brands, the light luxury brand also joined the discount camp with the "full fire" posture to make the discount war more exciting.

As early as last week, there were brands that sent invitations to VIP customers. The big SALE season of autumn and winter started this year.

In order to express their feedback to the "most important customers", the big ones always notify VIP customers before they release the news of the discount season.

Compared with last year's opening in November 28th, this year's discount season was nearly half a month earlier.

"We entered the discount season on the 14 th of this month, and some of the commodities were 30 percent off, including the most popular cheap&chic series."

The manager of Hangzhou Tower MOSCHINO said.

It is understood that

There will be several rounds of activities during the period. The discount rate will gradually drop from 20 percent off to 30 percent off at the beginning, to 40 percent off, 50 percent off, or even lower. Activities will last until the end of the year, and this year the discount season will start early, and the Spring Festival will be late next year (February 19th is the Lunar New Year's day). The whole cycle will be longer than 4 months.

From the discount point of view, this year's SALE season is also very strong, for example, this week began to discount the FENDI, some of the goods will be directly killed to 50 percent off, and last year only 5000 yuan to reduce 600 yuan (equivalent to 12% off) of FERRAGAMO and PAUL&SHARK, this year, the former part to 40 percent off, and the latter also hit 7 to 20 percent off.

Reporters in the FERRAGAMO counters see that the classic Varina series leather leather flat shoes hit 30 percent off, there are a pair of bow tied ballet shoes, the original price of 4700 yuan, now 40 percent off, as long as 3000 yuan less than.

Next week, VALENTINO, BURBERRY, Dolce&Gabbana and other international top brands will also join the discount camp.

Dolce&Gabbana's shop assistants say they expect to start a discount in early December. The first three events will last for three or four days, especially for VIP customers. All the other styles except the classics can enjoy 30 percent off, and all the customers will be given the same discount after that.

"The intensity of discount during the SALE season is basically the same as that in Hongkong."

The clerk said.

Many young consumers have locked in a number of light luxury brands that are relatively inexpensive and fashionable.

On many foreign shopping websites, Michael Kors, Kate Spade and other light luxury brands have recently taken turns in discounts, and the discount rate is not small.

For example, in Messi's department store, the Michael Kors reduced the discount to 5 to 30 percent off for this year's black Friday, and Rebecca Minkoff's bag even dropped to 70 percent off on its official website.

Apart from the fact that Hai Tao can buy light luxury brand goods, these brands have opened more and more shops in the domestic market in recent years, and gathered a large number of fans immediately.

In this SALE season, their full strength has made the year-end discount war more powerful.

There are many luxury brands such as Tory Burch on the 1 floor of C block, Hangzhou Tower. Today, the whole cabinets except the classic ones are basically all 30 percent off of all costumes, shoes and bags. Philipp Plein is also the same discount, and activities have started since the day before, while the Dsquared2's salesperson shows that in the early December, the whole field discount was launched, and jewelry, clothing, shoes and bags were basically concentrated at 30 percent off.

In addition, the Kate Spade counters in the Mixc usually do not discount at all, and now offer a discount of 10 percent off to VIP customers after 30 percent off, that is, 37% off.

Insiders say that the current luxury brand is facing more intense market competition. "Light luxury" positioning is its advantage, but it may also embarrass it. If the price and update speed can not meet the needs of consumers, it will fall into a state of stagnation of sales. Many luxury brands have to sell sales through discount.