Another Gesture Of Micro Quotient Is The Embodiment Of Shared Economy.

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With the launch of subscription numbers, service numbers and enterprise numbers, WeChat has become a new show in the mobile Internet industry.

WeChat is also developing towards a commercialized road, and the trend is getting more and more courageous.

Recently, people in the industry have pointed out that the micro circle of friends is entering the twilight, and the micro business has been sentenced to death.

Although it has some basis, but the author believes that as a way of selling the Internet thinking to the extreme, the micro business has been improved and standardized continuously, and has gone through the extensive development in the early stage. Now it has entered a more reasonable and healthy development period.

Speaking of micro businesses, we need to start with the rise of the Internet.

As we all know, through the three era of the Internet revolution, brand businesses change their marketing strategies according to their different characteristics of the times.

These three big periods are:

The era of Web1.0: the "information age" represented by Sina, Sohu and NetEase is an era when they say we listen.

The age of Web2.0: the age of social interaction represented by mop, skyline and everyone is a time when some people say we listen.

Web3.0 era: the era of fragmented communication and interaction, represented by WeChat, micro-blog and unfamiliar street, is an era when we say we listen and everyone can participate.

The hot WeChat brought the advent of the era of "micro marketing". Soon, some brands discovered that the Internet in the Web3.0 era could completely jump out of the communication channel, and became a good product sales channel closed loop. Later, it gradually developed into a "micro business" era that everyone can participate in.

The micro quotient is based on the "individual" as the unit, using the carrier channel derived from the Web3.0 era.

Micro business is just like the C2C market under the mobile Internet.

The sharing economy, in short, is "use without possession".

From the perspective of micro level, individual micro businesses play the role of individual micro businesses in the community-based economy community. Acting on WeChat platform, products are continuously marketing to community consumers, driving the development of the entire business circle and life circle, but only by means of WeChat rather than WeChat.

The writer discusses the embodiment of micro economy in the three part.

First, show the charm of a single line.

From the media age, everyone is from the media, everyone is playing their role, shaping themselves, showing themselves, each has its own differences.

The word "personal charm" is a good generalization.

When we are chatting with our WeChat friends or customers in one's own circle of friends, it is a "shared economy".

Why do you say so? The answer is very simple. You are sharing your knowledge, insights, emotions, language skills and so on.

When this kind of chat continues in time, the establishment of trust and even your agent later are based on what you have been sharing.

Two, break through the double line of psychological state.

The most difficult to open is the heart door, the most difficult to walk is the mind, the most sad is the heart bridge, the most difficult to adjust is the state of mind.

Mindset marketing is also a manifestation of "shared economy", which is becoming more and more important in WeChat's circle of friends.

In particular, as the primary micro quotient, the concept of "Xiao Bai" has been a constant injury to the heart.

As a positive, sunny and positive energy producer, it is a kind of self marketing that maximizes the energy.

Three, the three lines of rich knowledge.

When experience becomes more and more, it becomes an experience. When practice is more, it becomes a skill. Every experience of micro marketing is a self marketing.

Especially in the process of self sharing, some customers become your followers because of your sharing, and turn from a stranger to a distributor of your products. The change of roles and the money pactions that come out together become an economy.

Micro quotient is the embodiment of shared economy.

In fact, each of them is a carrier of "sharing" as an "economy".

Therefore, many difficult things have become more and more simple. This is why micro business adheres to persistence and has been successful for a long time.

Micro business is closely related to an economic chain, so its path will only go farther and farther, and it will be more relaxed.

Traditional industry is not difficult to test water business.

Micro business is based on "individual", besides real individuals, including enterprises and businesses.

The mobile Internet era has spawned the desire of the electricity supplier for mobile platforms. In addition to relying on WeChat's big platform, there are pockets, Micro customers, micro partners, Jingdong stores, etc.

The traditional enterprises' water test seems to be unable to keep pace with the times, but this is just wrong.

Traditional businesses play new media tools

The mobile Internet era has brought huge marketing dividends.

No businessman or individual can ignore the marketing tool of new media tools: micro-blog, WeChat and APP.

For the micro business, these three must be differentiated and integrated: micro-blog can be used to gather powder, get fans and users, and guide WeChat; WeChat can be made into CRM, namely customer relationship management; APP can also communicate with mobile phones and wearable devices, and conduct real-time data monitoring.

Perfect combination of "O2O C2B" mixed mode

Traditional industries do business, O2O is a topic that must be discussed. It is almost another synonym for micro business.

But simply talking about O2O can not effectively solve the micro business dilemma of traditional enterprises, but also needs to be supplemented by the necessary interactive means.

The pformation of traditional industries should start with the interactive mode of "O2O C2B" online and offline.

O2O strategy can open online and offline, continue to develop marketing activities and lead traffic to the online shop and micro shop of agents. C2B mode can make friends circle as its main battlefield, make full use of the characteristics of good friends circle, and make the fans based on social relations more sticky.

There are two fixed directions for the future.

Micro dealers will not die, nor will they be short-lived three brothers.

At present, the path of micro business is being standardized. Although the action is not very large, it can be seen that Tencent will purify the space environment like WeChat's public platform.

And the path of micro business will also go to the two established routes.

First, "retail to operators".

Retail to operator is the era when the whole retail industry will go to the operator in the future.

The marketing of micro marketing will turn from the operation of commodity and channel centered business in the cold retail era to the retail of user centered (fans). The channel will become part of CRM. In the past, icy commodities spread to the user's hands, and the temperature will be reached. While the platform is centralization, the brand will be centralization.

The two is "everyone electricity supplier".

"Everyone electricity supplier" is from the perspective of the seller of the micro electronic buyer. The micro electric business is the main way to realize the value realization of personal amateurs. Instead of relying on public accounts, it will turn businesses and users into WeChat friends. It emphasizes interaction between individuals and individuals. The social factors are obvious. The business of acquaintances circles will weaken the platform's e-commerce shopping habits by acquaintances' recommendation and sharing shopping.

It is not known whether the "two operators of retail" and "everyone electricity supplier" are superior or inferior. But these two are the two main directions of the development of micro businesses. They all emphasize the "people" as the center, and emphasize that there will be new prospects for micro businesses.

Some people say that, after all, the development form of micro businesses is still mainly based on friends circle marketing. If Tencent is to make rectification, it is not necessary to do so much.

I believe that, after all, so many people do micro business, Tencent will not ignore the viability of micro businesses, the future of micro businesses will be a regulated market.

Since it is necessary to standardize, some people will come out to regulate, or guide the micro dealers to standardize.

As for who will stand up, we do not need to worry about it.

To be sure, the circle of friends is only a pitional section of micro business. If we say that the micro business is getting dusk, we will only call it "micro business 1 era".

But the development of micro businesses, the return of the two most primitive products and services, the era of micro 2 will follow, rather than decline.