2014 Gray Cloth Summit Forum To Discuss How To Live And Earn Money.

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The weave of the net introduces the 2014 grey cloth Summit Forum: how can we live and earn money?

In recent years, due to the tremendous changes in the market environment at home and abroad, the international competitiveness of Chinese textile enterprises has been weakened, imported yarn and cloth poured into the tide, and downstream garment enterprises have been dyspepsia and inventory has been slow.

As the middle reaches of the textile industry chain, the grey fabric is trapped in the "two ends".

On ~7 November 6th, Zhejiang Huarui information Touchplus information Corp (China Cotton Textile Information Network), held exclusively by the China Cotton Textile Information Network (China Cotton Textile Information Network), is held in Xiaoshan, Hangzhou, and the representative focuses on the analysis of the current market situation of the grey fabric and the new profit model of the grey fabric market.

The well established business negotiation booth at this session provides a platform for enterprises to face to face business contacts and to seek high-quality partners.

Seeking change in changing circumstances

at present

Enterprises are facing unprecedented pressure of survival, fierce competition in the market, and small profit margins.

According to the survey, Guangdong denim production enterprises earn only 1 cents per rice cloth.

Wu Faxin, general manager of Guangzhou AI Si import and Export Trading Co., Ltd., analyzed that the current grey cloth industry is facing 5 major difficulties: the cotton mill running frequently occurs; the supply chain of the grey cloth factory often breaks off; the downstream printing and dyeing factories stop production, the demand of the grey fabric enterprises is "breaking grain"; the research and development strength of the grey fabric products is weak, the product development is "broken"; the enterprise financing is difficult, the business operation "breaks the gold"; the labor cost rises, the worker is difficult to recruit, and the human resources are "broken".

At the same time, he believes that the environment of grey fabric industry is changing.

Grey cloth trade mode has changed, grey fabric suppliers began to change their products into service, actively understand the downstream printing and dyeing enterprises' production process, improve the quality of related processes, use financial means in trade links, convert production sales into consumption locations, change from short-term profits to medium and long-term profits, and upstream and downstream enterprises and technology infiltrate each other.

Hua Xiao, an information manager of Huarui information company, focused on analyzing the changes in the production and marketing pattern of grey fabric market.

He believes that from the upstream and downstream prices of products can be found, due to the impact of storage and storage policy, domestic cotton prices distort, yarn, cloth and other products at home and abroad spreads larger, downstream order pfer and gray fabric production "non cotton" trend intensified.

From the domestic consumption situation, the electricity supplier has a disruptive influence on the traditional consumption mode.

Apparel online shopping is accelerating, and is rising in the medium and long term.

The demand for personalization and fashion has surged, and the rapid response of the upstream fabric and the normal small and medium scale have gradually changed the traditional marketing mode of enterprises, and the market supply and demand pattern has undergone a fundamental change.

From the point of view of export structure, the three traditional export markets in Europe, the United States and Japan are sluggish growth and the support power of emerging markets is rising.

The export market and export products tend to be diversified and balanced.

Industry chain cooperation for win-win situation

For gray fabric enterprises, it is very important to understand the downstream industry's development and meet the downstream demand changes.

According to Shen Guanping, director of operation of three yuan holding group Hangzhou Xinsheng dyeing and Printing Co., Ltd., at present, there are more varieties of printing and dyeing enterprises, and the enterprises in which they own are mainly producing and selling TR elastic fabrics.

Customer procurement takes the form of "small batch and multi orders", and the proportion of orders for hundreds of thousands of meters is decreasing. Meanwhile, the time of customer purchase delay is common.

He believes that enterprises should first understand customers, understand their brand needs, and research and develop according to customer needs.

Not only to develop in appearance, but also to get close to the real life of consumers, such as hand feeling and crowd needs.

Secondly, we should not blindly develop the market, make full use of resources integration and market research, and produce high value-added fabrics. The design should be novel and the hand feel should be diversified according to different needs.

The quality requirements of customers at present are not only about the appearance, but also the comfort of consumers.

Under the current market environment, the close cooperation between the upstream and downstream enterprises of the industrial chain will enhance the common competitiveness.

According to Wu Faxin analysis, there are two new characteristics in the profit model of textile industry chain: one is centralized procurement, the other is to reduce costs; the two is to use supplier inventory management to reduce costs.

Shen Guanping also said that suppliers and purchasers should establish friendly and cooperative relations with each other, so that they can better understand customer needs and ensure the quality of supply products.

At present, Fujian seven wolf group is focusing on the development of the supply chain of R & D surface accessories.

According to Sun Yongxiang, manager of the Development Department of the seven wolf group, the seven wolves group, referring to the development and operation mode of Japanese and Korean traders, combined with the actual situation, set up a R & D mode that is ahead of the domestic grey fabric industry and a multi track independent R & D mode close to the international brand, so as to promote the independent research and development of the company's clothing by lifting the fabrics independently.

This model takes market and brand demand as the orientation, investigates and analyzes in depth, outputs research and development plans, and jointly develops with fabric production enterprises and garment factories to share resources.

The seven wolves group formulated the supplier development system evaluation system, emphasized the contribution rate of brand development, grasps the development resources and channels of the brand production enterprises and garment factories, and penetrates from the source, establishes the direct cooperation relationship, distinguishes the research and development resources of the factories and traders, trains the factories to cooperate with the brand research and development, filters the traders' resources, establishes the brand cooperation with the traders, develops the models, differentiates the traders group, urges the traders to change to the low cost R & D mode; accumulates the international high-end style accessories and supplies resources, can quickly meet the design internationalization demand; simplifying the supply chain, the survival of the fittest, deletes the supplier who has no characteristic, has no production advantages, and the cost is not competitive. Construction of R & D surface accessories supply chain

Seeking benefits outside products

For the main problems encountered by the grey cloth enterprises, Wu Faxin believes that it is not "no work to do" but "there is no money for work".

How can we find a new profit growth point? He thinks that the 4 source of profit of grey fabric enterprises is four aspects: "picking, buying, selling and selling", and the manufacturing cost of products has reached a level that can no longer be reduced. Only by reducing the cost of other links, we can increase profit growth points, such as product design, raw material procurement, logistics and pportation.

Increasing the soft power and smart power of enterprises is the development direction of grey cloth enterprises: changing from regular mass products to diversified niche products; forming joint alliances with other enterprises; taking the initiative to attack and participate in the "early stage of development" of new products of downstream customers, and participate in the research and development process of new upstream materials.

At the same time, he proposed that the traditional products themselves can not create "premium benefits" for enterprises, and only after looking for new profit growth points outside the products can they get out of the "Porter" ending.

He said that the FTA business of cotton, cotton and other commodities will subvert the traditional mode of international trade, and enterprises should pay attention to it.

Because of the large price gap at home and abroad, in recent years

Grey cloth grows rapidly.

With the adjustment of the cotton policy, the pace of market reform has quickened, the price gap has narrowed at home and abroad, and the overall pfer trend tends to slow down. This year, the number of imported yarn and grey fabric has dropped.

But He Xiaosi believes that Southeast Asian countries still have asymmetrical advantages in terms of electricity and labor costs.

With the deepening of domestic industrial restructuring, recruitment difficulties, rising costs, appreciation of the renminbi and financing costs increase, the international competitiveness of the textile industry has been weakened, and the trend of overall gradual shift has emerged, especially in the production of medium and low count yarn, cloth and low-end clothing.

At present, the main direction of industrial pfer is to migrate centrally to the raw materials distribution or consumption, shift to labor costs and policy advantages, move urban areas to the suburbs, migrate inland to Southeast Asia, and pfer to Southeast Asian countries.

Mr. Siddhartha Rajagopal, executive director of India cotton textile Promotion Promotion Committee (TEXPROCIL), said that India has grown rapidly in recent years and is expected to become the world's largest cotton producer, with low labor costs and strong international competitiveness, and India.

Significant supply exceeds demand, and there is much room for improvement in capacity.

Moreover, the government of India also provides multifaceted support to the textile industry, including plant, equipment, policy and financial support, and encourage exports and industrial park construction.

India is also actively integrating into global regional trade. The success of Sino Indian textile and clothing trade and cooperation is obvious to all. It can be seen that the two sides have effectively realized the complementary advantages in the textile field.

The import volume of China's cotton imports is still relatively small from India.

Therefore, there will be great room for development of grey cloth trade with India.

He welcomed the diversified cooperation between Chinese enterprises and the textile industry in India, which will also be a win-win situation.