Mobile Electricity Providers Are Being Stimulated By Double 11 Tmall Wireless Accounted For Nearly Half Of The Outbreak

1, double 11 mobile providers broke out in the evening.

Double 11 pairs of mobile business applications stimulate is very obvious, the report shows that on the same day, from 7 o'clock to 1 a.m., the mobile electricity supplier showed an explosive trend and reached its peak at 21 o'clock that night.

2.

Outbreak due to mobile electricity providers.

The use of mobile payment applications on that day is also higher than in the past, and also reached its peak at 21 o'clock that night.

Prior to this, Ba people had predicted that mobile payment would become one of the important entries of O2O.

Now it seems that with the gradual stimulation of mobile providers, this process will accelerate significantly.

3.

Tmall is still the protagonist of the double 11, Taobao has the highest usage frequency, followed by Alipay and Tmall.

It is worth noting that most of the activities of Ali's O2O concept are also based on Taobao and Alipay. In the future, these two products will become an important entry of O2O.

4, mobile

Mainly in the evening.

Tmall officially gave the 11 day of the total turnover of 57 billion 100 million yuan, total total turnover of total volume of 42.6% of the total number of wireless pactions.

It is noteworthy that data show that the peak of Tmall mobile end use is concentrated in the evening, and the biggest increase is at 48% of 0 of that night.

5, Alipay double 11 that day payment pen number 197 million pen.

Product road network predicts that the future mobile e-commerce and mobile payment battleground will become the main battleground of all kinds of online shopping festivals.

6, Jingdong, vip.com and jumei.com also have obvious increase in mobile terminals, of which Jingdong mobile terminal accounts for more than 4.

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Every year, "double eleven" is the most common way to get tucking out, and the rapid increase of parcel volume makes the major couriers face the situation of burglary.

Internet analyst Wang Liyang said that the pattern of Tmall and Jingdong's dual hegemony has been set, and the reaction of earnings and capital market will not be another price war.

In addition to price, the importance of logistics has become the focus of competition between the "eleven" enterprises.

Prior to that, Suning's logistics has always been questioned by the outside world. There is a view that logistics is the only short board of Suning.

"Double eleven" war ended, suning.com also welcomed the peak volume of orders.

Reporters learned from Suning that on Sunday November 11th, Suning not only created the fastest rate of 22 minute door-to-door delivery, but also delivered 93% orders on that day.

During the "double eleven" period, Suning extended its services in key cities, such as rapid, half day, one day, three delivery, etc.

Up to 12 hours in November 11th, Suning's order delivery rate reached 98.3% at 0 o'clock to 6 o'clock that day. As of 18, Suning's delivery rate reached 0 at the time of 0 to 12 on the same day.

It is worth mentioning that Suning announced the first time that the store itself accounted for the ratio. In November 11th, the store accounted for 28%.

Analysts pointed out that the sunning national 1600 stores open to mention, while consumers benefit from the cost, Suning also largely alleviated the pressure of its logistics delivery and solved the "last mile" distribution problem.

Lu Zhenwang, an electricity supplier observer, told reporters that the biggest change this year is the upgrading of logistics.

"Suning's greatest strength lies in having a physical store and making it easy to mention it."

He said that this is Suning's advantages and the main direction of development in the future.

"This measure can speed up the distribution of goods and services, and the effect may be more obvious in some three or four line cities."

An industry insider said that Suning's future positioning is purely electronic business, on the other hand, it is the O2O electricity supplier, that is, the part that combines with the line.

"What Suning wants to do is to send goods directly from the logistics center to customers, and on the other hand, it is better to combine the two aspects through the store itself."

Lu Zhenwang said that Suning is currently focusing on the concept of O2O, not only in the category of home appliances, but also in the O2O of its department stores.