POOVE Business School -- Professional Advantage To Build The Strongest Retail Corps

Facing the increasingly complex industry situation and business environment, the competition of shoes and clothing brands in terminal is becoming increasingly fierce.

Correspondingly, the requirement of the professional level of terminal operation team and the demand of professionals in terminal retail field are also getting higher and higher.

After 27 years of market development and precipitation, POOVE has reached the height of the leading industry in terms of brand, product and terminal.

However, after completing the "coverage", how to make breakthroughs in order to consolidate the leading position of the brand in the industry and the market and promote the further development and leap of the brand has become the core problem to be solved by Chen Jinbo, President of POOVE (China) Co., Ltd. in the strategic planning of CEO.

In the course of 27 years of development, POOVE has always maintained the concept of "equality and win-win" with its business partners, and is committed to maximizing the output of marketing services for business partners.

Referring to the original intention of POOVE business school, Chen Jinbo said, "after the completion of the POOVE market, from the perspective of brand development, the next step is to constantly consolidate the competitive edge, so that the leading position of the first brand of the youth product industry will become more stable. For terminal business partners, it needs more support from the head office, so as to optimize and sort out the existing channels, and improve the terminal operation management level and profitability."

In the course of 27 years of development, POOVE has always maintained the concept of "equality and win-win" with its business partners, and is committed to maximizing the output of marketing services for business partners.

Referring to the original intention of POOVE business school, Chen Jinbo said, "after the completion of the POOVE market, from the perspective of brand development, the next step is to constantly consolidate the competitive edge, so that the leading position of the first brand of the youth product industry will become more stable. For terminal business partners, it needs more support from the head office, so as to optimize and sort out the existing channels, and improve the terminal operation management level and profitability."

Since 2010, POOVE business school has organized professional training activities such as "retail supervision training camp" and "terminal tour training" and so on, focusing on display, commodity management and store operation to inculcate professional knowledge for POOVE terminal operation team, with a view to promoting the overall development of the terminal through the improvement of the overall quality of the team.

Over the past few years, the professional concept of POOVE business school has spread to all the market areas of the country, delivering hundreds of excellent inspectors to the market areas, bringing the professional degree of the terminal operation team to a new level, and laying a good foundation for the follow-up terminal optimization work.

In 2013, in order to enhance the terminal operation and management capabilities of various market areas and consolidate the competitive advantage and leadership position of the brand in the market, POOVE launched the two strategic projects of "branch operation system" and "terminal profit mode reengineering" at the right time.

Unlike simple training activities in the same industry,

Terminal optimization project is not just a "talk on paper", but a long-term project after careful deployment and planning, striving to make professional theory can be truly applied in actual combat, and bring real improvement to the terminal.

Therefore,

In addition to all kinds of training activities for terminal operation and retail management, its teacher team started from the preliminary market research of the terminal operation project, and then went deep into POOVE's market areas to participate in the terminal optimization work.

After the POOVE Business School Teachers' previous market research, teaching plan formulation, benchmarking shop teaching, multi store replication and a series of optimization projects tailored to different regions, the management system of POOVE's first teaching districts has been effectively sorted out, and the management level of the camp has been greatly improved. The standardized operation system of terminal stores has been effectively consolidated through practice, and the profit level and operational capability of the terminal have made a breakthrough growth. Meanwhile, POOVE's brand building has also been greatly improved, and the terminal optimization results have been highly recognized by local business partners.

While in

In the process, the Faculty of POOVE business school has also been enriched, attracting more professionals in the field of retail management, improving professional and practical capabilities, and gradually developing into the largest retailer college in the industry.

In 2014, POOVE business school continued to carry out the two terminal strategic projects with the head office. The terminal optimization project is now in full swing in five new market areas, and has achieved good results.