"Black Friday" Is Coming To War.

This will be a "BLACK FRIDAY - Black Friday" that truly belongs to Chinese consumers.

Amazon China announced yesterday that it will officially launch the "Amazon overseas purchasing platform" in November 28th.

Chinese people can enjoy the "black five" exclusive offer simultaneously.

Due to the internationalization of the leading Alibaba and the unprecedented attention of the rest of the sea scouring army, in November 28th (black Friday), because of the support and convenient payment of logistics, this year's "black five" and network Monday (December 1st) are more like a "double 11".

From black Friday to Internet Monday, it is the Christmas season before Christmas in the US.

Chinese consumers see it as the US version of "double 11".

The internationalization of the "double 11" has just added a piece of wood to the "black five" feast of the electricity supplier.

Data show that the United States is the most favorite exporter of Chinese buyers, and the US Costco has become the biggest seller of "double 11".

In the view of an Alibaba insider, the role of "double 11" internationalization is to enable hundreds of millions of consumers to come into contact with overseas goods and recognize the price and quality of some overseas goods. "These consumers may have never been in the sea before, but in fact they have increased the base of potential investors."

The surge in consumer demand in China has led overseas retailers stranded in local consumption to see future market increments.

At present, Amazon, which has not yet entered the first tier electricity supplier in China, is betting on development opportunities in the market.

Since last year, interest in overseas brands and channels has increased significantly in China.

Before that, the main line was Ruijin Lin, a traditional online brand operator.

An Shihui, co-founder of Ruijin Lin and cloud digital CEO, said that borrowing electricity providers into China has become one of the main choices for overseas brands to test the Chinese market.

The opening of the information flow has enabled the potential of Hai Tao to release, and the support of logistics and capital flow is particularly important.

In the industry, at present, China's cross-border payment and international logistics breakthrough development will make this year's "black five" very interesting.

It is understood that, in terms of logistics, the United States old watch and gift business Ashford, health care business website Vitacost and other companies have been working with Shun Feng to launch Hongkong pfer or direct mail service to Chinese users. Payment, iHerb, MY BAG, Japan's Lotte, Gilt and other more than 2000 overseas Alipay have achieved 14 kinds of currency convenient cross border payment services.

Before that, more American e-commerce platforms provided Chinese pages and RMB services for China's IP addresses.

After launching the overseas direct purchase service in November 20th, Alipay announced that it had joined the four major department stores in the United States during the "black five" period and invested 60 million yuan in the Sea red cash package.

The Beijing Commercial Daily reporter entered Taobao's global purchase page. After logging in to Alipay account, users can purchase directly through Messi's department store, Taobao's department store, Sax's boutique department store and Niemann platform through Taobao's global purchase. The experience is similar to the B2C website in China.

The future war is at stake.

From several years ago, mother and baby forum discussed "buying milk powder from abroad".

In terms of shopping guide website "what is worth buying", every year, Hai Tao electric providers attach great importance to the "black + five + network Monday" promotion season.

This year, Hai Tao business participants are obviously more and the competition is more intense.

According to the Beijing Commercial Daily reporter, the cross-border electricity providers who have got financing include relying on the sea net of Shanghai Free Trade Zone, the global purchase by the former employees of Alibaba, the online shopping mall pformed from the fashion electricity supplier, the honey bud baby of the main category of mother and infant, and the purchase of Italy Parma Airport's audition network for more than a month.

Traditional enterprises such as hundred round pants industry also bought cross-border e-commerce platform.

"North American money express" said that the speed of sea mail is usually 10 days to a month. The time difference between the United States "black five" and the Chinese new year can be used to hoard New Year's goods.

"The price of domestic official channels is high fidelity, but the price of e-commerce platform is low, but the quality is difficult to guarantee.

Hai Tao is a new way to use patience to exchange for low prices and genuine products.

North Business Research Institute believes that the Chinese people

The upgrading of consumption concept and the increasing symmetry of consumer information, together with the establishment of the Shanghai free trade area in August 22nd last year, has brought an unprecedented dividend era.

This year, "black five" will become the tipping point of Hai Tao mode.

After cultivating the new consumption habits of the Chinese people, it is bound to be a new round of competition for the electricity giants.