Five Years Of Change, Old Department Store Baoji Department Store Changed Greatly

　　 break Inherent mode Bring new stimulation

The traditional department stores in Baoji used to have a single commodity and a single commercial operation, so that consumers could not get half of their profits. The entry of foreign shopping centers brought new elements and competition to the department store industry in Baoji.

In 2009, Kaiyuan Shopping Center opened in Baoji store. Now it is Ms. sun, a frequent visitor to Kaiyuan shopping center in Baoji. "On the day of Kaiyuan mall opening in Baoji, I heard the first time that I was buying flowers." I am sure to tell others that this must be a lie, but now there is no "buy flowers" but are not used to it.

In Baoji, five years ago, there had never been such a promotion mode of "buying flowers as flowers". Now, the "buy flower" mode of Baoji shop in Kaiyuan mall has become an object that every mall is trying to emulate. Moreover, under this promotion mode, the mall has repeatedly refreshed the highest daily sales. Nowadays, such promotional activities are available almost every month, which really brings benefits to consumers.

Besides, under the competition of many shopping centers, business models have also undergone great changes. Today, the major shopping malls in Baoji are spanforming into comprehensive shopping centers, integrating shopping, catering and entertainment into a whole, showing a younger and more dynamic side.

The catalyst to promote this change is also the Baoji store of Kaiyuan mall. It is the first attempt to focus on commodity retailing, multi formats and win win progress. Baoji Business took a shot in the arm. Such as KTV, Ruili, China Korea fitness center, Oscar studios and gourmet city, which are stationed in the Baoji store of Kaiyuan mall, have become the most popular entertainment and leisure items for young people nowadays. The emergence of this model makes shopping not only for shopping, but for enjoyment and a part of life. After shopping, about 35 of our friends have a cup of coffee or a sport in a carefree manner. Our life needs such wonderful surprise.

　　 Fashion brand Gradually entering a younger and more fashionable trend

"Once I wanted to buy a bottle of Dior perfume and a Longines watch, I needed to go to Xi'an at least. Now Baoji Kaiyuan can pick out something that I like, which is much more convenient. Especially for some well-known domestic and international brands, we do not want to see it but can not buy it. Speaking of changes in Baoji's department stores in recent years, Miss Sun said. Shopping is not only a simple way to buy a few clothes, but also a symbol of quality life. This requires that shopping malls should provide high quality products.

According to the staff of Baoji store, Kaiyuan shopping mall, "in the five years since the opening of Baoji store in Kaiyuan shopping mall, the department store, which is mainly clothing and household, has been constantly upgrading its brand positioning, and now has more than 500 brands." in Baoji, Every year there will still be new brands to enter, and must be unique brands, such as the domestic and foreign brands TOMMY HILFIGER, CHLOSIO, en Shang, CK JEANS, BEAN POLE, sketch and so on, which have been settled in recent two years. The age range covered is also more and more extensive, from the young, fashionable fresh tide card, to the successful personage to provide the fine life the example. Especially in the moment when consumers pursue quality life, we will make progress with the times and introduce more famous brands such as Estee Lauder, Lancome and so on, especially the first floor. We will further introduce the brand of women's clothing in the domestic line, and provide an atmosphere of elegance and elegance and fashion.

Of course, young fashion is still the mainstream. Kaiyuan Baoji store will add more new things that can attract young people's eyes. For example, the dimples and sweets, and grandpa Ruike have become a major feature of attracting young women. The latest addition of STENDERS, SWAROVSKI's exquisite accessories, is the first well-known brand in Baoji, leading the new fashion and trend. The series of activities such as "happy girl fans meeting", "the NBA magic team's main force Michael Petrus's on-site signing" and so on, are not only a feedback to consumers, but also a craziness for Baoji's city.