The Rapid Growth Of Male Luxury Goods Market Has Entered "His Era".

For a long time, in the luxury market, it seems that only watches can show the taste of male consumers, most of the rest are women consumers.

However, with the increasing proportion of men's wear in the world's four fashion week in recent years, this phenomenon is changing quietly. Many luxury brands have increased the strength of men's wear shops or private custom services.

Insiders say this indicates that the luxury industry is entering "his era".

Nowadays, many

Began to pursue brand and fashion elements in clothing and daily necessities. Many of them even care more about their appearance than women and are more sophisticated in their dress.

According to the blue book on world luxury report released by the World Luxury Association, in the past 5 years, the growth rate of male high-end products market has surpassed that of the female market.

With the rapid growth of the male luxury market share, the layout of the luxury brand in the male market is also fully opened.

Among them, the Coach brand began to rebuild the male market, focusing on the development of men's handbags and accessories products in the US and global markets, and pioneered the creation of men's products in North America.

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In addition, its male product independent concept store was settled in Shanghai, China in October 2013.

The Hermes brand, located on the top of luxury goods in Pyramid, has never been able to easily change its shop rules and pace. But now, the brand can not see the cold shoulder in the men's market. It opened the world's first male clothing store in New York, the HermesMAN flagship store in New York, and tailored the tailor shop style to tailor service for the traditional tailor shop style.

In people's impression, LV (LouisVuitton) has always focused on bags and handbags. "Too feminine" is an evaluation that the brand has been unable to get rid of in recent years.

In order to find a breakthrough, the brand has cast its eyes on men's wear field, and has acquired a 79 year old history.

Arnys, the senior custom clothing store of veteran men's clothing, has stepped into the market of men's wear.

In fact, hunting for men's products is no longer a separate action of a few brands. Ralph Lauren, RalphLauren and Du Gabbana (Dolce&Gabbana), which have only begun to take action in recent years, are trying to develop men's clothing products from Italy's brand Gucci (Gucci) and BottegaVeneta (BottegaVeneta). They even set up their own men's shoes store, which has been deeply rooted in the hearts of red bottled high-heeled shoes.

This shows that the introduction of men's goods has become a fashion trend in the field of luxury goods.

According to the report on the psychological trend of luxury behavior released by the World Luxury Association, different from women's satisfaction with sensual enjoyment and emotional experience, men pay more attention to quality satisfaction and identity expression brought by luxury goods.

"On the choice of brand, women may be more easily moved by gorgeous advertisements, while men can maintain a rational attitude."

In the eyes of senior fashion designer Huang Lu, men are more interested in the quality and brand status of their products, and are more accustomed to accepting private customized services. Therefore, they have higher brand loyalty than women.

Huang Lu said that luxury brands want to capture the hearts of more elite men. They must make products cater to men's needs and tastes, focus on product quality and detail design, which is the key to luxury brands to seize the men's wear market.