Zhao Yingguang: Nearly Half Of The Garments Made In Ji'Nan

In fact, Zhao Yingguang has a bigger game in mind.

Founded in 2006, Han Du Yi house has been Tmall's women's wear sales champion for 3 consecutive years. Last year's online trading volume exceeded 1 billion yuan.

Such a native enterprise sells up to tens of millions of clothes a year, and it is expected to reach 20 million this year.

Unfortunately, almost all products are shipped to Ji'nan before sending them to all parts of the country. They only act as "passers-by" roles.

Data show that as of November last year, there were 208 suppliers of first-line suppliers to Korea.

There are 82 in the province and 126 outside the province, and there are only 35 in Ji'nan, and most of them are raw materials.

If local production is realized, not only will it save part of the logistics cost, but more importantly, the cost of time will be greatly reduced, which will be more meaningful for fast fashion brands.

Take a summer suit as an example. If you put it in Guangdong, it will take about 12 days from the order to the return, and only three or four days in Ji'nan will be enough.

For this reason, Zhao Yingguang also wants to produce more orders in Ji'nan, but this is not easy.

Before that, there were also local businesses seeking to do foundry, but basically because they didn't respond quickly enough.

According to the request of the "brand name", the minimum order of goods is 100 pieces, from research and development to offline up to 20 days, and many clothes will not be sold after being listed for 1 months.

In order to solve this problem, Han Du Yi house plans to build a supporting industrial park in Ji'nan, and will focus on the production line of some cooperative factories to the park.

"Our idea is that at least 30%-40% orders will be localized in the future.

We set up a factory building, and the cooperative enterprises are responsible for equipment, core management staff and local recruitment.

Zhao Yingguang said the industrial park is expected to be put into operation in 2017.

This is not only a good example for Korea's clothes house, but also a typical case of the electricity supplier helping the real economy.

It is estimated that after 4 years, the scale of online pactions will be about 5 billion yuan, that is to say, at least 50 million clothes will be produced in a year.

If 40% is produced in Ji'nan, it will be 20 million.

Whether employment or tax, we must not underestimate it.

Perhaps for some consumers, we are more concerned about whether the Korean home will continue to expand the number of stores.

In this regard, Zhao Yingguang affirmatively said that at present only in Ji'nan opened 2, and are all with the mentality of playing the ticket to meet the employees' entity store complex.

After practice, he found that offline is not an efficient channel, and it is difficult to reverse in a long time.

Every day millions of visits on the Internet are incomparable with the hundreds of people entering the shop.

At present, the main store sells small inventory products, for example, only some of the twenty or thirty items are sold to the end, and then they will be pferred to the physical store.

If placed on the Internet, not only more resources, but also the phenomenon of "oversold", which will cause bad experience to users and increase the cost of communication.

"No more stores will be opened in the future."

Unlike the offline tickets, the Korean Ministry has just set up an overseas ministry to start testing the current hot cross-border electricity supplier.

At present, it is only in Russia, Brazil and other markets to explore the way.

In Zhao Yingguang's words, doing cross-border electric business now is like doing Taobao before and after 2003.

The implication is that this is a virgin land that is yet to be developed and has unlimited potential.

In March 29th, Zhao Yingguang, who has just been awarded the title of "2013 year's innovation figures" who influenced Ji'nan, confirmed that he had successfully invited Gianna Jun to be the spokesperson of the Korean home office, and said that it only took two weeks from operation to signing.

Although he conceded that the price was high, he thought it was "worth it".

In its view, last year, the online trading volume of Han Du Yi house was 1 billion, but as an Internet brand, it is not as visible and touching as a physical store.

This requires more "personification" of the brand.

At the same time, the brand positioning of Han Du Yi house is "Korean wind is fast fashion", and the slogan is "no time to go to Korea, just to come to Korea's clothes house".

In the "stars from you", Gianna Jun shows the characteristics of a fashion goddess and is the best candidate.

Just released a set of data, to some extent, confirms the "goddess" endorsement of this strategy.

A few days ago, the Juhuasuan brand group activities of Han Du Yi house opened up only 5 minutes, and sales exceeded 1 million 500 thousand yuan. The sales volume of the brand group exceeded 10 million yuan on the 3 day, and the sales of the single group exceeded 100 thousand, creating the highest daily brand group of Juhuasuan women's clothing category.