Chain Management Of Operation System Of Clothing Shopping Guide Management
There are good training contents and training methods, and there must be a complete operation system to promote and implement in depth. The operation system includes related systems, processes and institutions.
1, chain of training system.
Training is an important way to strengthen terminal management. Therefore, in addition to the comprehensive training system, it is necessary to combine with other related systems and promote the perfection of training system through the perfection of many systems.
This system includes the management system of the shopping guide, the training and assessment system, the management system of the shopping guide and the sales representative, and even the dealer management system.
2, chain of training process.
The training process includes training plan, execution, inspection and adjustment.
Plan and prepare ahead of schedule.
implement
The process also needs to pay attention to the full implementation of all the elements. In this regard, the relevant training and assessment system is formulated by combining the terminal management system. The details of the terminal management and actual combat are integrated into the training. At the same time, the details of the training contents are assessed in detail, so as to achieve the goal of "learning while learning while improving".
as
Train
To explain the content of product selling point, we must explain the actual combat. For example, training product demonstration skills, we must check and feedback the terminal accordingly, adjust the training measures again, and link the corresponding assessment results with the bonus plans of the relevant departments, and promote the training effect through material rewards and punishments.
We can not engage in a few training at a time, nor can we just bury ourselves in training and pay no attention to other processes, resulting in a lot of useless work.
3. Training institutions
chain
Change.
Many departments know the importance of training, but often shirk the blame due to their unclear responsibilities. The store or agent lets the sales representatives train, and the sales representatives say that they are too busy for the marketing department to operate, while the market department claims that the whole country is too big to take care of.
Obviously, this is not the responsibility of integrating all departments.
It is also unreasonable to completely blame the sales representative, because sales representatives are responsible for more business matters, and often have no time to study specific training details.
For the marketing department, it should first be the planner of the whole training, and make practical training plans and training methods according to the needs of the market, then instruct and urge the sales department to execute the sales representatives, then coordinate the local agents or shopping malls to carry out the specific training, and call the market Department to spot check, feedback and adjust the training effect, so as to ensure that the whole training plan is carried out in an orderly way and ensure that the corresponding effect is achieved.
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