Diversification Of Training Methods For Clothing Shopping Guide

After studying the content of the shopping guide training, we should study how to make more effective training methods so that it can be embedded in the regular shopping guide, and it can be really effective.

Training can not be like going through the motions, monotonous and tasteless training forms will certainly make the guide buyers feel bored and disgusted.

Common forms of training are:

1, conference discussion training.

This method is used to explain, discuss and analyze the theme in a conference room in a formal and serious way. It is mostly used to train enterprise culture and system, product knowledge, etc. it is most commonly used under the needs of new employee induction training and new product listing. However, the formal stereotype effect can only stay on the surface, not be thorough and strengthened, and can not be fully integrated with the actual work.

2, on-the-spot training.

This way is conducted by the leader of shopping guide or the sales promotion leader at the scene of sales, combining with product instances and customer instances for demonstration at the scene, teaching by hand and carrying out actual combat exercises by hand. This training method is pertinent, and is closely integrated with the shopping guide work, so that it can further strengthen and deepen the effect, so that the actual skills of the guide can be truly improved, but it often fails to really implement because of insufficient manpower or ideological neglect. In fact, the leader in shopping guide can be used in key stores or training guides.

3, dining table communication training.

Emotion is more important than skill.

Shopping guides often encounter various problems in their work. Therefore, it is inevitable that there will be bad emotions. How to dredge unhealthy emotions and relieve psychological pressure will require table type communication training, often come to a small dinner, and conduct emotional guidance when working meals, so as to enhance their work enthusiasm.

Some executives blamed the salesperson for not seeing the sales decline but did not know how to give the guide.

In fact, good emotional guidance is very great.

4, entertainment competition training.

Team culture is a shopping guide.

In order to enhance the sense of belonging, sense of discipline, teamwork and high sense of responsibility of the shopping guide, advanced means can make more recreational and practical team competition training in the spare time, and make boring knowledge become interesting activities, so that the guide can be more active, willing and more easily to get the effect of skill training.

I once planned an interesting team competition training, product promotion debate competition. In order to let the guide buyers quickly grasp the characteristics of the products and improve the actual combat level, the guide buyers were divided into two groups, representing our products and enemy products respectively, each looking for arguments and attacking each other. In those rounds, the selling points of the products and even the related knowledge of the industry were well understood.

5.

Creative training.

In fact, training can also be skillfully planned according to different needs, so that the effect will be better.

In order to enable a group of new recruits to quickly grasp the skills of product sales, I let these salesmen pretend to be consumers. As long as they have similar products, they go in first to listen to others explain how to attack our products, "listen more and watch more, practice makes perfect", "know what is known, and never fight a battle", so that these guides can master a series of essential knowledge and skills in a short time.