Clothing Shopping Guide Is The Most Lovable Person.
Terminal is "faucet", this faucet does not open, all the source and flow that we try our best to create will become a stagnant water. The terminal is "on the threshold". This kick is not good. All our tears and sweat from the front court to the backcourt will be wasted.
Clothing products To the terminal, spread Brand information There are only three carriers: product, image and human. In the three carrier, the product has been made, that is a piece of clothing; the image has solidified, that is, shops and display. And people are the only variable factors, the performance of people determines whether the brand is added or reduced in the "last mile" sprint.
Therefore, we say that it is not "the most lovable person", can not let him occupy the first row, and even let him not represent the enterprise and the consumer to deal with. Because we need to keep it. Consumer They must be satisfied.
To this end, the terminal personnel must intensify their training. As the boss of clothing management, they should be considerate, caring and inspiring from various aspects. They should not only attach importance to actions, but also attach importance to them.
In the process of enterprise management, the concept of "technical personnel is the most important part of management personnel" is unacceptable. Good shopping guide, good store manager, their role is sometimes bigger and more meaningful, because only they have the opportunity to face the consumer first.
Just imagine, is there any other consumer willing to say a word with a salesperson who is in a bad mood, complaining or even dissatisfied? The real service is pleasant and high, just like real happiness is from the heart.
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"Winning in the terminal", the terminal can be said to be the lifeline of household appliances, and where the lifeline of the terminal is, of course, is the shopping guide. How can we keep the energy and power of the shopping guide? Many people know that it requires continuous and continuous training.
In the actual sales process, it is often found that there are many problems in the training of shopping guide, which mainly focus on the following three aspects:
First, the content is single, leading to "malnutrition", for example, some companies are training is rigid product knowledge, some companies are training is empty enterprise culture, or is the word supervision, leading to "casting pearls before swine", training materials always that set, for a long time no new things can arouse the interest of guide buyers, lack of training content research and planning, this is manifested in the soft content of training content.
Two, rigid forms lead to "catching the duck on the shelves". For example, some companies are trained to lecture in the conference room or dogmatic theory of death, and they will not be willing to listen to such training. Of course, it is difficult to achieve better results, and lack of research and planning on training methods. This is reflected in the soft way of training.
Three, three days of fishing, two days of drying nets, some companies for a few weeks of training, after which no longer mention, some companies are three departments of the monks and no water to eat, mutual buck passing, all said that busy with no time to implement, lack of training unified planning, deployment and coordination, which is reflected in the weakness of the training system.
If the guide training is compared to a set meal that can bring vitality and nutrition to the guide buyer, the first thing to do is to make raw materials and condiments for this package. This is the problem of training contents. Secondly, how to make use of the cutlery and how to use it to cook, this is the problem of training methods and ways, and who is going to cook the kitchen. In order to avoid "three monks without water to eat", the duties are clear and the process is reasonable. This is the problem of training operation system.
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