Talk About The Future Of Micro Business From Yu Minhong To Invest In V Store

Wechat Business

Yesterday, a big Yu Minhong shop named "V store" was invested by others. WeChat The electricity supplier project has caused quite a stir in the industry. Yu Minhong, who was originally a star entrepreneur, has too many auras on his body. In addition, the investment is full of V shops.

The development of micro business has become a controversial word nowadays. People who like him think that it will be equal to the PC Taobao in the future. Those who hate him will think that the micro business will die, which is against the natural attributes of WeChat's social interaction. Tencent's launch is only a matter of time. Whether it's good or bad, I think it's too early to conclude. Since the big guys have seen business opportunities, it means that at least for a certain period of time, micro dealers will still be on fire for a while.

Why invest in "big V shop"?

The location of "big V shop" is to let mom and self media people easily open shop. Why lock the crowd on mother and self media, through analysis and judgement, I think there are three reasons.

First, aiming at the fragmentation time of mobile terminals. move Internet The first big attribute is mobile and fragmentation. For micro dealers, how to capture the fragmentation time of users will be the key to product sales. People who have operated WeChat's public accounts know that pushing messages at a certain time period is more likely to achieve the desired results. Unlike the time taken to seize the node, the big V shop catches the people behind the operation, and the mother and the media group have more free time to do this.

Second, solve the credit problem of micro dealers. Since it is called "big V shop", it must first enjoy a high reputation in an industry or a certain field, followed by its own users and fans. Like micro-blog's big V, appeal and influence become the key factors to decide whether or not users want to buy. Yu Minhong, who is acutely aware of this, uses the credibility of big V to solve fans and users' doubts about products. This is also the best way to cash in the media.

Third, endorsement for the brand with personality. Now that the credit problem has been solved, the next step should be to accumulate brand. Although WeChat is not a marketing tool, it is a good CRM customer relationship management. Since the media platform itself is a process of gradually accumulating fans, it is only through spanforming these loyal fans into potential customers. This coincides with the purpose of "big V shop". Plus personality endorsement for products, brand effect and word of mouth effect can be done quickly.

Two big problems facing big V store

Although the influence and credibility of "big V" have solved many problems, there are still two major problems that need to be solved urgently.

First, where does the flow of "V shop" come from? Some people say that big V stores still need to worry about traffic? Most of the friends who have done micro business are clear, and influential people also hope that different new people will pay attention to themselves every day and buy their own products. WeChat is different from micro-blog, not everyone has the influence of Han Han and Li Kaifu. Nor does everyone have the professional degree of Luo Zhen Yu or ghost foot seven. The person who is willing to pay for you in micro business is in nine times out of ten familiar with you. For many people who can only be called "buyers" and "daring people", they must continue to spanport traffic for them. Otherwise, "V shop" can only be an empty shell.

The two is how to manage users effectively. The management of fans and users is not an easy task. In the big V shop, users basically use popularity and influence to do user sedimentation. And this kind of precipitation is very fragile. If there is no interest driving and fun things, it is hard to retain these fans. Unlike public accounts, it can learn things from big V and share dry goods. "V shop" is purely a trading platform, and many mothers and media people simply can't figure out what to sell. In the public account, the big V can also be realized through the media recruitment method, but it is hard to achieve this in the "V store".

Although everyone is in hot quarrel, they think that Wechat Business It will be the general trend. But the micro business of cloud mountain fog still makes people confused, pocket shopping financing 350 million dollars, Jingdong shopping entrance and let people stop to wait and see. The mystery of all this has disappointed countless businessmen and hopes, so people can not help asking:

Where is the future of micro commerce?

The problem is not only the businessmen are asking, but also the WeChat developers are asking, no one knows where the answer is. The micro chamber will not usher in spring. The author is not sure, but there are two problems.

In what form does the micro chamber exist: C2C or B2C or both?

At present, there are two kinds of micro businesses, one is C2C school dominated by pocket shopping, the other is B2C school mainly based on Jingdong micro shop, micro union shop, pocket micro mall, and WeChat third. They all have their own advantages. Pocket shopping has a strong business foundation. Jingdong micro stores have "national teams" as support; the third party can aggregate dispersed social media traffic. It is hard to see which side has a clear victory. The author believes that these two forms may exist, just like Taobao and Tmall will not be weakened by the strength of either side.

But one thing is certain: no matter how the future mobile providers (excluding the PC side) develop, the Tencent must be the winner. The micro quotient is either WeChat or APP (there are only two forms of APP+ WeChat). Jingdong micro store has robbed B2C business (now actively entering C2C), and pocket shopping has grabbed the C2C market. No matter what, Tencent has a winning posture. Money is wayward. Anyway, I have invested in pocket shopping and Jingdong, and I have bet on WeChat (APP).

What should I do if I leave my circle of friends?

The small business tied to WeChat is worrying. From the current point of view, there seems to be no more and better channels for brand exposure besides friends circle. QQ space is out of date, micro-blog and WeChat have "pinch" each other, and the activity of "Mo Street" and "Yi Xin" has plummeted. As for BBS and post bar, it has little effect. There is no better marketing channel than circle of friends, but marketing in the circle of friends is a risky business. If you are careless, you will be officially killed. The author thinks that since WeChat wants to be an e-commerce provider and does not want to destroy the circle of friends, it should join the circle of friends to open up a marketing channel for "shopping circles", otherwise it will not only kill users, but also put themselves at a disadvantage.

summary

Before they can see the clear business model, they must take a step further. As for those businessmen who have gone through thousands of months and earn thousands of dollars, how long can they last? With the coming of social distribution, the industry will face a new round of shuffling, and the coming of reform will face challenges.