How To Create The Perfect Clothing Brand Image

Advertising is a must in the market, but advertising is not necessarily a good market. Selling products is to advertise, but advertising is not necessarily able to sell products. The reason for this embarrassing result is that many cases are caused by improper advertising positioning and improper image. We have to establish an advertising image. There are three controllable factors and an element of control. Controllable factors: first, choose suitable media. Advertisement The two is to invest in science and advertising. Three, the market positioning of advertising must be clear. The factors that can not be controlled are the quality of advertisement, the creativity and the level of production. In short, advertising in the market should be targeted. Enterprises should not only dare to invest, but also be good at investing.

Only understand appeal Making decisions accurately can achieve twice the result with half the effort. As a garment industry, an important factor in advertising image is the choice of brand spokesperson. Wenzhou garment enterprises are quite well aware of this. They have done better in choosing brand spokesmen. In particular, the brand spokesperson's participation in brand promotion activities all over the country is very effective in the establishment of brand awareness. The rise of Wenzhou's clothing brand has also benefited from the large group of famous celebrities.

Promotion is a very effective way. Market promotion Means. But it is also a double-edged sword. If it is bad, it will hurt itself. Because brands need to often use some promotional skills in the process of brand building, they must always consider which promotion methods may damage their image. At present, discount sale is a promotion method that may damage the brand image, because the "big sale" is equivalent to throwing the brand into the garbage can.

In the 1970s, a very important marketing theory was born, that is, the positioning theory of Americans Rees and Trout. Since then, the products are no longer serving the public, but for some people. This part of people produces a specific "customer image". For example, if you want to think about what kind of shoes are worn by "Nike shoes", the operators of clothing brands should take the brand to serve these special people, but the most effective way to do this is to use price leverage. If we want to attract most people's business, we will lower the price threshold.

If we want to safeguard the interests of a few people, we will set up price barriers. The price decision comes from the different consumption needs and consumption levels of customers, so the price will naturally separate the crowd, and the image of customers will also appear in his own spending level. Of course, the product is no longer a "mass service" for the "mass service". It is not a sudden idea of scholars and operators, but an inevitable trend of economic development to a certain stage. The market supply and demand relationship has evolved from single to pluralistic. It has proved that the era of clothing distribution marketing has arrived and who has taken the opportunity to seize business opportunities.