Analysis Of "Three No" For Shopping Guide Personnel

When customers shop in a shop, they do not like to be ignored or ignored. They do not like being watched closely. Therefore, the shopping guide must keep the store a vibrant and unpleasant shopping atmosphere, which requires our salesmen to move around skillfully in the store.

Only in this way can we create a good shopping environment for our customers.

Since there is good

There are bound to be some bad gestures. Next, let's talk about three of the shopping guide.

What are the facial expressions to drive away customers? For example, in the shop, they are very grim and very serious. Maybe they have just finished their life with their partners, and have never thought that his face is not natural because of his bad mood.

A lot of customers went to the front door of their shop, and they turned to their competitors.

Another expression is that the shopping guide lounge in front of the counter, or concentrate on reading the fashion magazines in his own hands.

This gives customers a very unprofessional feeling and generally does not enter the store.

Customers haven't entered our store yet.

Say "Hello, welcome to come", "Hello, what do you want to buy?" when customers do not want to enter the feeling, when listening to such words, unconscious will produce a feeling of being pulled in.

So many customers will continue to move forward to avoid this feeling.

A customer just walked to the store, and he stopped in front of a product. The shopping guide immediately followed. "The performance of this product is...

The characteristic is... "

Let's introduce it right away.

The customer looked at the shopping guide, without speaking, and then came to the next commodity. Immediately, our shopping guide went to the front of the customer and began to introduce, so he kept walking until he sent the customer out of the door.

Many shopping guide members also said, "for a long time, I didn't say a word, nor did I know what you wanted to buy, so you wasted so much time and energy."

In fact, the result is the fault of the shopping guide.

His excessive speech stopped customers from buying and thinking.

The right thing to do is to give customers a time to think about their products, then ask the customer: "what products do you need, and what problems do you need to solve with your products? I can recommend them for you".

Sometimes, the shopping guide tells the customers who just entered the shop, and the store stipulates that all goods must be bought and sold.

Then the customer will quit immediately. He thought, "if I don't move, how can I know if I can buy it or not?"

Once we went to the famous Dixon link to buy a cell phone. We looked at a mobile phone to let the guide guide take a look.

The shopping guide said with alarm, "do you want to tell me if you really want to buy it? If you want to buy it, can you get it out?"

I asked why, the guide answered, because some customers did not buy the phone and took the instructions, so the shopkeeper announced such an order.

At that time, we thought that this is the problem of the store manager. The shop keeper is afraid of losing the small instruction manual, and obstruct a large number of customers who have the intention to purchase.

Such a store manager must be unqualified.

At the door of a shop, hostess or doorman are often set up to meet customers at the front door of the store.

It was originally a polite way for stores to show their customers' attention, but they stared at the people in the past, looking for prey.

"Why? Why didn't anyone come in?" another colleague would say, "Oh! I don't know!" why? - two door gods went to the door to stop all our customers!

Another act that annoy customers is "soliciting".

There are thousands of IT counters in Beijing Hailong, and there are as many as 9 competitors within 3 meters.

From the roller ladder just a foot, on the face will be a group of people greet you warmly, want to pull your hand, carry your body, grab you to your booth, the competition is fierce.

I once observed hundreds of customers at the exit of Hailong store and good market. Nearly 80% of the customers were hiding in the opposite direction. Customers who could have strolled to your booth were scared to your competitors.

20% of the customers were successfully pulled into the stalls, but the average stay time was no more than 30 seconds.

I have asked 5 such customers, their answer is, "feeling is forced to come in. If you buy things here, you will hurt yourself too much, or go somewhere else to buy comfort."

Therefore, "soliciting" should also pay attention to art.

The brilliant guide will stand in the opposite direction 2 meters away from the nearest exit of the ladder exit.

The opposite direction of the "soliciting" corps is exactly the direction for 80% customers to escape, and a large number of customers will take the initiative to run to your station.

2 meters is the most appropriate distance to intercept customers.

First, no one competes with you; second, when the customer just quit the "soliciting" corps, the instant feeling is with some resistance. After walking for 2 meters, the mood gradually subsided, and it is necessary to find out which stalls to buy. At this time, you just solve this big problem, and he will walk with you to the booth voluntarily, and choose products peacefully.