How Can China'S Footwear Industry Learn From European Advanced Design?

In September 19th,

Zhang Jilie, the Deputy Secretary General of the municipal government, arrived in Rome, capital of Wenzhou, as the leader of the industry exchange and investigation group of Italy. He began a visit to Italy, and discussed the topic of the shoe design and research and development, and found a strong partner for the footwear research and design center of Wenzhou.

On the evening of 19 th, the Italy (China) footwear industry association hosted a banquet in Rome to welcome the Wenzhou industry exchange and inspection delegation. We discussed the potential sales ability and market prospect of China's footwear industry in Europe, and how China's footwear industry could learn from the advanced design and advanced technology of Europe.

Chinese ambassador to Italy Yao Cheng counselor, Zhu Yuhua, President of the Italy Chinese business association, Liang Xia Xia, President of Rome Wenzhou industrial and Commercial Association, and Yin Yonghai, chairman of Italy Qingtian Association, are invited to attend the welcoming banquet.

Italy (China)

Xiang Jinguang, President of the chamber of Commerce, said that during the upcoming Mid Autumn Festival and national day of the Chinese traditional festivals, the Deputy Secretary General of the Wenzhou municipal government, Zhang Jilie, and the Wenzhou industry exchange delegation came to exchange business with Italy counterparts and Chinese businessmen. At the same time, they brought home the greetings from our hometown folks and made us feel very cordial.

On behalf of the Italy footwear industry and overseas Chinese, I wish the delegation an excellent visit.

I wish my hometown folks a Happy Mid Autumn Festival and a happy National Day.

Xiang Jinguang said that since the establishment of the Italy (China) footwear industry association, since its establishment, it has established close cooperative relations with European and other industrial organizations such as France and Spain. It has extensively linked to the overseas Chinese shoe enterprises and overseas Chinese, and has vigorously promoted the spirit of "judging the situation, fighting hard to win, patriotic and loving the countryside, giving back to the motherland". It has effectively stopped the vicious competition between the Chinese footwear industry in Europe, dredged the commodity circulation channels, and created a more favorable development and operation order for Chinese businessmen, laying a solid foundation for the Chinese footwear industry to continuously expand the European market.

Zhang Jilie, the head of the delegation and Deputy Secretary General of the Wenzhou municipal government, said that the spirit of Wenzhou is the spiritual wealth of overseas Chinese businessmen who have been successful. Wen's achievements in Italy, especially in the context of the economic crisis, are still gratifying to the development and breakthroughs of the Chinese economy in Italy.

This visit to Italy is to learn advanced experience from Italy's peers and express sympathy to overseas Chinese on behalf of his hometown.

Zhang Jilie said that Wenzhou footwear export base was identified by the Ministry of Commerce last year as one of the first 59 national demonstration bases for foreign trade pformation and upgrading, and the Wenzhou footwear international technical research and development design center was set up.

The R & D design center will integrate all aspects of design resources, link up the design forces at home and abroad, and establish a comprehensive public service platform with multiple functions.

We hope that through this visit, we will establish a more extensive and closer cooperation relationship with overseas shoe industry organizations, enterprises and Chinese businessmen, and constantly enhance the competitiveness of Wenzhou footwear enterprises' exports.

Members of the delegation, chairman of Wenzhou shoe leather industry association and chairman of Kangnai group, Zheng Xiukang, said the craft of shoes industry in Italy, France, Spain and other countries.

The brand and so on are all ahead of the international level.

It is hoped that through learning and communication, the design, technology and manufacturing level of Wenzhou footwear industry will be enhanced more effectively, and the brand effect of Wenzhou footwear industry will be continuously promoted, so as to promote the development of Wenzhou shoe industry from "made in China" to "Chinese design".

The Chinese Embassy in Italy Yao Cheng counselor, on behalf of the embassy, welcomed the visit to Italy by the Wenzhou industry exchange delegation. He first affirmed the positive role played by the Italy (China) Footwear Association to promote exchanges and dredge the market between Italy Chinese businessmen.

Yao Cheng said that at present, Europe is in the post economic crisis period, and the Chinese business economy has been affected to varying degrees.

Strengthening exchanges and cooperation among industries will help the development of Chinese economy.

It is hoped that, with the visit of Italy trade association to Wenzhou, the cooperation between Chinese businessmen and their ancestral countries will be more effectively strengthened, while the export of Chinese products will be promoted, and the market competitiveness of Chinese businessmen will be enhanced, so as to make greater contributions to the economic development of both places.