The Economic Pformation Of The "Reality Show": The Two Pformation Of The Girl.

From the beauty of the car show to the beautiful saleswoman.

Using beauty to attract eyeballs is a common business method for businessmen.

Based on the principles of economics,

It is an economic activity around the beauty resources that creates and distribues wealth. It is a special media economy with beauty as its medium.

The Taobao channel "naughty girl" is trying to use this rule to create new business models.

The new professional identity of "Ma Dou" (network language, especially network model), together with other nouns such as "pro", has become an uncut part of the Taobao context.

Based on this group, in 2010, the "naughty girl" platform was officially released.

Click on "

"Page", you can see that all kinds of beautiful products are displayed in their youthful and beautiful shapes.

Unlike traditional models, the "Ma Dou" has no strict restrictions on height, weight, age and age.

According to the "Tong girl" leader Tong Tong (flower name, every employee of Taobao has a specific appellation), the girl must have enough expressive power.

The girl is self certified by Taobao.

At present, over 35 thousand Amoy girls are active on the "naughty girl" platform, providing full-time services to over 600 000 Internet dealers in Taobao, and have become China's largest network model center.

The platform is currently in Beijing, Shanghai,

In Hangzhou, Chengdu and Wuhan, the women in the six places occupy 60% of the Taobao network "Ma Dou".

The internet name "choking little chili" is the best among them. Through the drying of the net on the Internet, every single drying list has been sought after by netizens.

Now this pair of sisters has already had a large number of fans on the Internet and began to create their own clothing brands.

According to the introduction, the "naughty girl" platform itself is not profitable, but this platform and network model have brought huge economic value.

According to the statistics provided by Taobao, the output value of the girls in the first half of 2012 has exceeded 1 billion 100 million yuan.

Girls earn their income by earning model fees and participating in the network sales division. The highest daily income can reach 50 thousand yuan, equivalent to the average annual income of white-collar workers in the first tier cities.

Hundreds of millions of people have gone to the "million girls".

There are still more network operators to earn money through the platform.

In collaboration with these expressive network models, many Internet companies have won a lot of rewards.

For example, after a network operator cooperated with the Amoy girl platform, the daily sales volume increased from 4000 yuan to more than ten million yuan, and its cost was only a few thousand yuan.

Many online shop owners say that Internet users are equivalent to "gold lettered signboards" for online shops, as well as the "image spokesmen" in reality, which can bring a steady stream of business.

Almost every network has huge fans behind the support of the team. For online shop operators, these high popularity network idols have strong appeal and huge economic benefits.

According to Taobao statistics, there are over 5 Internet operators who have had cooperative relationship with the "naughty girl".

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Nowadays, the division of women is becoming more and more detailed.

According to the different styles of dress and appearance, there are 18 active styles. Among them, the popular styles in Europe, America, Korea, Japan, England and OL are most popular in recent years.

According to statistics, Europe and the United States accounted for 40% of the wind, 24% of the Korean version, and 14% of the Japanese.

Young girls gain economic value by drying their clothes on the Internet. This is similar to the Hemline theory put forward by George Taylor, an economist at Pennsylvania University in the 20s of last century: "when women grow up, women will wear it."

Because they want to show their long stockings. When the economy is bad, women can't buy stockings, so they have to lengthen their skirts to cover up the embarrassment of not wearing long stockings.

It is reported that the "Tao girl" is brewing the two pformation, the main role behind the scenes is Taobao and Xiu Dou.

"In the past, naughty girls were mostly made up of" bean beans "employed by Taobao shopkeepers or Taobao shopkeepers.

The problem it can't solve is that "sharing" can only radiate the users of the "naughty girl" platform, and can not expand the outside Taobao group, and the space is limited.

Chen Zhigang, founder of Xiu net.

Xiu Dou net is a new strategic partner of the "naughty girl". The team was established in late 2011, providing technical support for the "Amoy girl".

It is reported that the show has got the first million yuan level venture capital.

Xiou net is trying to expand the social orientation of the "naughty girl", hoping to use micro-blog and other social media platforms to pform it into a "to C" network reality sharing platform, which will provide more room for development for Internet operators and Amoy girls.

"In the future, Taobao shopkeepers can choose models of girls of different styles and sizes through this channel, and on the other hand, the channel and girls themselves can share the profits of store sales."

Chen Zhigang said this way, on the one hand, guides the sharing behavior of "network models" through the new integration and hierarchy system, making it a social leader who shares the consciousness and shares the behavior correctly; on the other hand, develops the social media sharing product customized for the naughty girl to support its behavior to infiltrate the external social platforms such as micro-blog.