• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Impact Of Electricity Supplier War On The Garment Industry

    2012/9/24 10:53:00 77

    SuningClothingInventory PressureJingdong Mall

     

    In August 15th, Jingdong mall, Gome and Suning launched a new round of e-commerce price war.

    Why is it a large household appliance, not a garment? You know, clothing is the largest commodity category in China's online shopping market, and the Jingdong mall has long been involved in clothing business.

    Qiang Dong Liu

    The reason is "because Su Ning has a gross margin of 25%.

    Only if we have enough power to have enough space for price war, other products will be worth a few yuan even if they are cheap. "


    This is indeed the case.

    Due to the recent changes in the domestic and foreign market situation, especially the rapid rise in labor costs,

    Garment industry

    This low profit has dropped to a very low level, coupled with the sharp increase in the inventory pressure of the clothing industry this year. The discount has already been flooded with online and offline prices. It is not necessary for the apparel industry to launch a price war seriously.

    Moreover, the premise of price war is homogenization. Since the development of China's garment industry, clothing brands present the development trend of stratification, differentiation, diversification, differentiation, individuation and internationalization. Different brands have different design concepts, brand culture and target consumers. The possibility that a brand can dominate the market through price war is negligible.


    Let's look at the three party participating in the price war. The Jingdong mall started with 3C products, while Suning and Gome are the two largest companies in the traditional 3C sales field. With the latter's online business becoming more and more powerful, the competition with the former has entered the white hot market, which is the reason for the price war.

    The reason why the price war can be played in a fair way can not be ignored because of the serious lack of discourse power in the appliance industry.


    Therefore, since the beginning of this price war, the role of beneficiaries and victims has already been doomed.

    In August 22nd, the price war continued for a week in the middle of the controversy. The price war was controversial because of the fact that the three parties did not have much substantive profit. During the period, both the Jingdong mall and Suning and Gome online channels all had an explosive click through rate, while household appliances suppliers suffered heavy losses due to Suning and Gome's "online and offline price synchronization" strategy, and a household appliance supplier even claimed that its traditional channels had lost more than ten million.

    At the beginning of September, Jingdong, Suning and Gome were investigated by the national development and Reform Commission on suspicion of price fraud. The latter made a decision on punishment, and publicly apologized in the three direction of the war. This vigorous "price war" came to a close.


    But its impact on the clothing industry has emerged.

    In September 5th,

    Casual Wear

    The brand JASONWOOD announced its withdrawal from Jingdong mall as a result of "sudden promotion", and said "never enter again". This gives the clothing industry a wake-up call: how can we not be disturbed by the "bad" business operators? How can we get the relative balance between the online and offline channels?

    • Related reading

    Hang Bang Costumes: Vigorously Promote The Core Value Of The Brand

    financial news
    |
    2012/9/24 10:34:00
    13

    Chinese Business Men'S Wear Is Developing Towards Refinement And Specialization.

    financial news
    |
    2012/9/24 10:26:00
    12

    東華服裝等三家老字號(hào)回遷王府井

    financial news
    |
    2012/9/24 10:23:00
    14

    139 Million Yuan Of State Assets To Be Withdrawn From Xinjiang To Cooperate In Textile Industry

    financial news
    |
    2012/9/21 8:48:00
    11

    Yao Ming Sued Wuhan For Yao Ming'S Generation Of Sports Shoes Infringement Compensation 1 Million

    financial news
    |
    2012/9/23 18:00:00
    7
    Read the next article

    Restructuring Of Hunan Textile Enterprises To Tap Market Potential

    Since 2012, the textile enterprises in Hunan province have made remarkable achievements through restructuring and mining the market potential.

    主站蜘蛛池模板: 国产1区2区3区4区| 在车子颠簸中进了老师的身体| 十六以下岁女子毛片免费| jlzzjlzz亚洲乱熟在线播放| 波多野吉衣视频| 日韩不卡手机视频在线观看| 国产男女猛视频在线观看| 久久国产高清字幕中文| 鸭王3完整版免费完整版在线观看| 日本人的色道www免费一区| 免费观看成人毛片| jizzjizz之xxxx18| 欧美成人精品a∨在线观看 | 国产国产成人久久精品杨幂| 中文字幕校园春色| 糖心VLOG精品一区二区三区| 在线观看亚洲免费视频| 九月婷婷综合婷婷| 美女在线免费观看| 国产美女无遮挡免费视频网站| 亚洲成无码人在线观看| 香港三日本8A三级少妇三级99| 性一交一乱一伦一色一情| 亚洲欧美色图小说| sss欧美一区二区三区| 无翼乌r18无遮掩全彩肉本子| 人人洗澡人人洗澡人人| 日本免费一区二区在线观看| 我叫王筱惠第1部分阅读| 亚洲欧美日韩色图| 西西人体高清444rt·wang| 成年人黄色大片大全| 亚洲精品在线免费看| 领导边摸边吃奶边做爽在线观看| 好男人电影直播在线观看| 亚洲一区动漫卡通在线播放| 麻豆免费高清完整版视频| 女人张开腿男人猛桶视频 | 国产偷国产偷精品高清尤物| ssni-559侵犯新任女教师| 最新国产乱人伦偷精品免费网站|