Key To Selling Middle-Aged And Elderly Clothing

With the arrival of the age of population aging, many businesses already know about the growing scale of the elderly consumer market, but they are cautious about how to develop the market.

Sell in a family

According to Mr. Guo, the sales of clothing for the elderly are mainly made of cotton products, and their clothing styles are also more. Since its opening, although many middle-aged and old people patronize, they have large volume of traffic and small sales. Most of the garments are sold at a discount price, and the camp is still not ideal.

The brand of middle and old age is related to the direction of the store's operation.

In this clothing store, the reporter saw that most clothing prices were about two hundred or three hundred yuan after the discount. When shopping in the shop, the elderly shoppers often held a distrust of the price and quality of the goods.

An elderly consumer said similar styles of clothes could be found in the wholesale market of zoo, but the price was much lower.

Many people think that others sell fashion clothes, and I sell clothes for the elderly. This is called the blue ocean.

To enter

To consume this blue ocean market, the key is to find the right "cut in point".

The consumption market of middle-aged and old people is not just clothing. Nowadays, the middle-aged and old friends have diversified requirements for styles and colors of clothing. For more middle-aged and old friends, the demand for clothing is limited because of their frequent participation in social activities.

Around the middle and old age people wear, use, health care, fitness, entertainment, leisure and other fields to provide one-stop services, exclusive store can not only provide a one-stop shopping, but also stimulate other needs.

For many years, the market for middle-aged and elderly products should not only meet the age characteristics and actual needs of the elderly, but also make them diversified and humanized.

stay

In the middle and old age clothing, there are different series of middle-aged and old fashions, sportswear, sportswear and professional dresses.

It covers the fields of eating, dressing, using, health care, fitness, entertainment and leisure for the middle and old aged people.