Three Taboos For Selling Clothes

One of the taboo of clothing sales: information without feedback

Information is the life of enterprise decision making.

clothing

People are in the forefront of the market. They know the market trend best, the characteristics of consumers' needs, the changes of their competitors, and the requirements of dealers. This information is timely feedback to enterprises, and has important significance for decision-making. On the other hand, the problems existing in clothing sales activities should also be reported to superiors promptly so that management can make timely countermeasures.

However, many enterprises have not set up a set of systematic business reporting system, and have not collected and feedback information in time.

The achievements of clothing salesmen include two aspects: first, clothing sales, and two, market information.

For the development of enterprises, clothing sales are not important, but the market information is important.

Because sales of clothing are yesterday's, and have been realized, things that have become reality are not changed, so it is meaningless to enterprises. What is meaningful is market information, because it determines tomorrow's clothing sales performance and tomorrow's market.

However, many enterprises have neither requested information for clothing salesmen nor set up a business reporting system so that they can collect and feedback information in time.

Why are some enterprises' customers' files unrealistic for a long time? Why do some enterprises receivables continue to occur and can not be corrected? Why do some enterprises cause similar incidents to occur repeatedly and can not be cured? Why do some enterprises fail to find serious problems in marketing for a long time? Once discovered, they are already on the brink of bankruptcy and unable to return to the sky. The fundamental reason is that they do not have any monitoring and management of various kinds of information in the process of enterprise marketing management, especially without timely institutional management feedback.

Two of clothing sales taboo: no assessment of performance

Many enterprises are not right.

The sales performance of the sales staff is checked regularly.

Enterprises conduct regular quantitative and qualitative assessment of clothing salesmen, including assessing clothing sales staff's clothing sales results, such as clothing sales, refunds, profit margins and customer numbers; assessing clothing salesmen's clothing sales actions, such as the average number of visits per day, the average daily income of clothing sales visits, the average cost per visit, the average number of orders per 100 visits, the number of new customers developed in a certain time, the number of old customers lost in a certain time, the proportion of salesmen in total clothing sales, and so on.

The assessment of clothing salesmen is an important basis for determining the rewards, rewards, punishments, elimination and promotions of garment salesmen, so as to mobilize the enthusiasm of salesmen. On the other hand, a review and analysis of the sales performance of clothing salesmen can help garment salesmen make progress.

Clothing sales management is an important part of training clothing sales staff clothing sales ability, sales staff do not progress, will not improve clothing sales performance.

Three of clothing sales: the system is not perfect.

Imperfect system is also clothing sales.

In order to solve the problem of clothing sales of an enterprise, the prerequisite is that there should be no obvious defects and omissions in the clothing sales management system of the enterprises. The clothing sales management system is systematically matched and counterbalanced, and corresponding clothing sales management policies are matched with them.

Some enterprises have made strict penalties for the sale of clothing sales personnel who violated the provisions of the enterprise and caused great losses to the enterprises. But in fact, these penalties can not be implemented, because the enterprises have not formulated corresponding supporting systems, resulting in some business personnel who have made money by the kickbacks and the enterprises have caused huge amounts of unauthorized receivables. Once the incident is gone, the enterprises can not punish them in fact.