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    The Cheongsam Old Shop Is Facing A Crisis In The Past Century.

    2012/9/22 16:17:00 17

    CheongsamJi'NanWomen'S Clothing Brand

     

    This family

    cheongsam

    The shop has been opened for business since the Tongzhi year in the Qing Dynasty. It has a history of over 100 years, and shops have never changed their location.

    Now the shopkeeper is Yu Renqian, the fifth generation of Yu Qipao cheongsam.

    "I am 54 years old. I can't do too much work. I often feel tired. There is no helper around me."

    Yu Renqian reluctantly told reporters.

    This family was once included.

    Jinan City

    A century old shop of intangible cultural heritage.


    From the Tongzhi period, the five generation was handed down from generation to generation.


    The reporter found in the jade Qipao shop that the business area of the shop is about ten square meters, and the first floor of the shop is full of all kinds of cheongsam. Each cheongsam is made by hand stitching by Ren Qian's stitch.


    Yu Renqian told reporters that during the Tongzhi period, his great founder opened this shop on Furong street, made some gowns and made a living by hand.

    After the revolution of 1911, the social atmosphere gradually became civilized. With the renovation of dress, the shop was handed down from generation to generation, and has been handed down for five generations.

    In 1928, Ren Qian's father took charge of the shop at the age of 18.

    "This is the most successful period for the development of qiongqipao."


    However, after the founding of the people's Republic of China, the inheritance of the jade cheongsam is facing enormous difficulties.

    In 1956, the public private partnership joined the first garment cooperative in Ji'nan. In accordance with the requirements of cooperatives, the family's machinery, equipment and a complete set of production tools were donated. The cheongsam shop was also forced to close.

    Later, in order to maintain his livelihood, Cheng Cheng began to secretly pick up some "private lives" in the evening.


    The most difficult period is the "Cultural Revolution" period. "At that time, the national policy was not allowed. It was considered to be a petty bourgeoisie.

    This situation has been maintained until reform and opening up. Fortunately, we have persevered. "

    Yu Renqian told reporters.


    Fan Bingbing, Jiang Qinqin and Luyu Chen have all done this.


    "Now cheongsam is beginning to be mass produced in factories. The cheongsam I made is different from them. We are hand-made, keeping the most traditional elements as far as possible."

    Yu Renqian told reporters, "like size, I want to measure more than 30 data, and the clothes made are fine, and it's like second layers of human skin.

    Before the survey, I will also ask customers about their education, profession, age, and what occasions they wear this dress. The key to making cheongsam is to be attentive and to reflect the mental outlook of the wearer.


    Yu Renqian told the reporter a little story: one day, an old lady suddenly came to the shop. After the conversation, he realized that it was the daughter of a large family in Furong street. Before the founding of the people's Republic of China, he married to Taiwan, and Yu Renqian's father made his own clothes.


    On this visit, the old lady came to Yu Qipao cheongsam with the fabric that the Taiwan cheongsam master could not make.

    Yu Renqian stayed up for two nights and finally finished the cheongsam.

    He did not think that after the old lady left, the cheongsam became a live advertisement. Many people in Taiwan and Hongkong came here to make cheongsam.


    "The staff and counselors of many embassies in Britain and the United States also like to make clothes in my shop.

    I will design the appropriate styles according to their requirements, such as the western style evening dress.

    Now popular stars Fan Bingbing, Jiang Qinqin, host Zhu Jun, Luyu Chen, have also come, is my own size.

    Yu Renqian told reporters.


    20 students were enrolled, but later they all ran away.


    Yu Renqian believes that cheongsam is not only a piece of clothing, but a symbol of culture.

    "China's clothing culture is extensive and profound, and has a long history.

    From Huang Di weave hemp to cloth, to Huang Daopo weave cotton clothes, and then to Qipao, history is very long.


    Yu Renqian said he hopes to cultivate a group of young people who are interested in both foreign languages and Chinese clothing, to occupy the international market and build an international market.

    Lane Bryant

    Earn foreign exchange for China.


    Yu Renqian hoped that his cheongsam making skills could be passed down.

    However, her daughter is too young to go to school. She has no time and is not very interested in making cheongsam.

    He once searched everywhere and could not get what he wanted.


    "It's hard to find a thousand li horse."

    Yu Renqian said helplessly.

    He has collected about 20 students, and they still have wages, but the longest time has lasted for only two or three months.

    "They don't like to work in a disrespectfully and hard way, or go to a company to do sales, or to be a cashier in a supermarket.

    It's a pity that all of them will end up halfway. "


    "I will continue to do it, continue to search for successors, and pass on the traditional craft of cheongsam, and a hundred years old shop can not be destroyed in my hands."

    Yu Renqian said, after finding the successor, he will teach him this art without reservation, hoping to do something for the motherland and traditional culture.

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