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    London'S Fashion Week Is Moving Towards Commercialization.

    2012/9/26 8:52:00 39

    LondonFashion WeekCommercialization

     

    London in

    Fashion world

    Its status continues to expand.

    During the London Fashion Week, the French buyers we met here agreed that the fashion week's organizational capabilities and professionalism were unanimous.

    From Paris spring department store to Bon March department store, as well as LeNewBlack fashion business electronic website, and of course, our Fashion Mag.com website is gathered in London.


    Paul Smith and Burberry are still the big ones.

    But the younger generation of designers is also beginning to show their talents.

    EmilioToro, a buyer of LeNewBlack fashion e-commerce website, said, "brands like J.W.Anderson and Mary Katrantzou are popular here, but they only started to participate in fashion week two or three years ago."

    In his view, the British talent lies in "knowing how to make use of its own originality and to show it through products, which gives rise to a desire to be quick."


    Is the British stage becoming commercialized? Paris Spring Department Director of fashion Maria Luisa Poumaillou replied, "absolutely, fortunately, so too.

    Because we first talk about business.

    She also believes that J.W.Anderson will be the show after tomorrow.

    What other brands attract her most? "Of course, ChristopherKane, and Acne and Peter Pilotto.

    These are new companies, but they are quite mature.

    As for LeNewBlack website, the choice of heart water is Luca Nascimento, Georgia Hardinge and David Koma.


    MaryKatrantzou, Erdem, luxury consultant PatriciaLerat's fashion for VauxhallFashionScout platform.

    Accessories

    It is also full of praise.

    She said, "I used to run into a lot of London in the past few seasons.

    But this time it was a big surprise.

    Whether it's quality or creativity, it makes me wonder.

    It was also praised by the British Fashion Association for its logistics arrangement, which made it very smooth and comfortable for visitors to visit the showroom and fashion show.


    In the face of limited resources, London has learned to foster strengths and circumvent weaknesses in order to promote creativity and cooperation.

    Topshop, Asos and many department stores play a very important role in the product sales and creative design of the British fashion industry, which is more or less related to the flexibility of London.

    Another weakness is the advantage of the fashion week, which is before the Milan fashion week and the Paris fashion week.


    EmilioToro said, "the rhythm here is not too tense, so it makes people feel more comfortable.

    By contrast, in Paris, brands were busy, where everyone was busy placing orders.

    Patricia Lerat also said, "for a buyer, the atmosphere in London is more suitable for exploring and communicating."

    Maria Luisa believes that "all fashion week should learn from the London Fashion week. In terms of organization and digital services, Britain is much better than other fashion week".

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