"Tao 2012 Brand Development And Innovation Forum" Held In Chengdu

China Leatherwear And leather products industry has grown rapidly in the past 15 years. What is the spanformation of China's shoe leather industry in the new global economic situation? What direction should the development of Chengdu shoe leather enterprises take as a breakthrough? Which brand is more suitable for Chengdu's shoe enterprises? What's the best way for the shoe industry in China? Yesterday afternoon, as one of the key activities of the Expo, the "2012 brand development and Innovation Forum" was held in the Chinese women's shoes city. The development of shoe industry is discussed in detail from the relevant experts of the development of the footwear industry at home and abroad, the head of the enterprise and so on.

Chengdu Wuhou plays a leading role in promoting the rise of the footwear industry in the West.

Su Chaoying (Chairman of China Leather Association)

Su Chaoying took the theme of "seize the opportunity of spanformation to promote the upgrading and development of leather industry" as the theme. The Chinese leather industry has entered the spanition period, and on the basis of full integration of resources, it has achieved a new leap in the new platform, taking the road of new industrial development combined with spanformation and spanformation, expanding and upgrading, and after a new round of industrial adjustment, China has developed its new industry. Shoemaking industry The industrial layout will be more reasonable and more competitive.

and Chengdu Wu Hou plays a leading role in promoting the rise of the footwear industry in the West. Su Chaoying believes that Chengdu Wuhou is one of the most important production bases for Chinese women's shoes. In 2005, it was awarded the "capital of Chinese women's shoes" by China Light Industry Federation and China Leather Association in 2005. After rapid development in recent years, Chengdu Wuhou shoes have enjoyed a certain reputation at home and abroad because of its natural leather material and fashionable avant-garde style. A large number of well-known women's shoes foundries at home and abroad turn to Chengdu Wuhou.

In the next step, Su Chaoying believes that we should innovate the development mode of the professional market, persist in the quality of career development, implement the brand strategy, focus on cultivating a large number of brands, enhance the core competitiveness of the industry, establish cooperative alliances with relevant domestic enterprises and tertiary institutions, leather characteristic areas and professional markets, and constantly pursue the maximization of Chengdu Wuhou women's shoes market and brand influence.

Vigorously promote the high-end development of footwear industry

Thunderstruck (deputy director of Municipal Commission)

Thunderstruck, with the theme of "pushing forward the development of the shoe leather industry with the new strategy of regional economy", made a speech on the development status, the historical opportunities and the specific measures to promote the high-end development of the footwear industry in our city. Thunderstruck that Chengdu, through its efforts in recent years, especially at the end of last year, decided to strive to build Chengdu as the goal of the core economic growth pole of the western region, and formulated concrete actions such as "five great strategies for the development of the city". Under this background, the development of Chengdu's footwear industry has ushered in a huge historical opportunity.

Shoemaking industry is one of the key advantages and distinctive industries in Chengdu. Thunderstruck introduced that in recent years, according to the development strategy of shoemaking industry, Chengdu has highlighted the characteristics of women's shoes, giving full play to the regional brand effect of Wuhou's "women's shoes city of China", and gradually increasing the number of independent brands and enhancing the overall market competitiveness.

During the "12th Five-Year" period, in accordance with the requirements of the "12th Five-Year development" plan of the footwear industry in Chengdu, with the "Yi Du Yi Yuan" (Wuhou shoe and Chongzhou shoe making base) as the main carrier, we vigorously develop high-end products, create famous brands in Chengdu, actively cultivate leading enterprises, establish an international level Chengdu shoes development and design center, establish international and domestic brand exhibition centers and famous chain stores, enhance the competitiveness of industries, occupy the international high-end market, and promote the sound and rapid development of the footwear industry in Chengdu.

The next step is to take the industrial parks and enterprises as the carrier to keep up with the world's advanced level of the footwear industry. Through the introduction of world famous brands, trading companies and R & D design institutes, we will promote the rapid upgrading of enterprises in R & D, personnel training and marketing management, and join the world's high-end footwear industry, and strive to spanform the development mode to high technology content, high knowledge accumulation, high added value and high management level.

Implementing the strategy of "multiplication of industries"

Building western business and fashion center

Shi Ping (deputy inspector of Municipal Bureau of Commerce)

With the theme of "upgrading both inside and outside the industry", Shi Ping exchanged information on the export and export of footwear industry in Chengdu. Shi Ping said that at present, Chengdu has become the largest production base of women's shoes and international sourcing base in Western China, and now it has 1100 shoe enterprises, more than 3000 supporting enterprises and 300 thousand employees, forming a scale of production and marketing, annual output of over 300 million pairs of leather shoes and 40 billion yuan of output value. Chengdu women's shoes are relatively well known internationally, so they attract many international brands.

In the next step, Shi Ping believes that the shoe leather industry in Chengdu should implement the strategy of "industry multiplication", consolidate its own industrial foundation, adhere to the high-end industry, and aim at the advanced manufacturing industry and take the new high-end line of industrialization. Relying on Wuhou direct shoe city to upgrade brand of Chengdu footwear industry, relying on Wuhou leather city to realize the expansion of footwear industry chain, relying on Sichuan export shoes city to realize one-stop service of export exhibition trade, and create the largest one-stop finished shoes and leather products trade fashion in the West.

Dislocation development

Chengdu develops regional brand in an all-round way

Zhang Huarong (Chairman of Huajian group and world footwear base)

With the theme of "innovation and development of China's footwear industry", Zhang Huarong made a detailed explanation of the brand cultural value, design art value and use function value in the development of footwear industry. Regional analysis, in terms of manufacturing spanformation, Guangzhou takes the technological quality and speed as the breakthrough point, while Dongguan follows the path of high-end lean manufacturing, while Wenzhou follows the multiple lean production path, while Chengdu achieves the spanformation and upgrading of the footwear manufacturing industry according to the professional lean production. In the way of trade and circulation, Guangzhou adopts the way of international and domestic business development, while Wenzhou integrates all aspects of business and resources, while Chengdu carries on the business of innovative research and development. In the aspect of brand originality, Guangzhou carries out the brand strategy alliance, while the Dongguan promotes the brand by the way of hatching domestic brands, while the brand promotes the brand of women's shoes in China. Zhang Huarong believes that the development of footwear industry from the national focus.